Commercial Integrator + Security Sales Sept/Oct 2023 - 78

SSI
EXCLUSIVE! EXECUTIVE INTERVIEW: HOW i-PRO IS UPPING ITS GAME
sive solution provider. We have to make
sure we are best-of-breed across various
verticals and embrace openness.
Our goal is to be the best hardware set
on platforms like Genetec and Milestone.
Our goal is to provide proactive security,
not reactive, stopping things from happening
and not looking back and saying,
" What happened? " We are very much
committed to that goal, especially in the
K-12 education market.
What are the challenges getting the
branding top of mind for integrators?
Brennan: Talk about timing! We began
as an independent company right in the
midst of the horrible pandemic. That did
hinder us getting the word out. As you
know, Panasonic has had such a strong
name in the security industry but was
still very heavy analog as the world was
transitioning to IP. What was never in
question was the quality of the product
and reputation for being very rugged. We
want to make sure that is retained.
Panasonic was very rigid and sometimes
difficult to do business with. We
want to get the word out that we still
have that foundation of a rugged, reliable
product, but now a new product and an
organization that's much more flexible
and easy to do business with. We want
people to understand that's who i-PRO is
and say, " We know and trust the Panasonic
brand. Let's investigate to see how
much they've changed. "
" We fell behind the
market for some
time. We didn't have
as robust a product
line as we needed to
compete in the U.S.
We're proud to say
we have launched
more than 100 new
products since our
inception as a new
organization. "
- Bill Brennan,
President, i-PRO Americas
Hiroshi Sekiguchi: We have used the
i-PRO name since the early 2000s. We had
dealer partners, we had end customers
calling us, the i-PRO certification, the
i-PRO program. Our IP or digital cameras
were referred to as the i-PRO cameras.
When that name was chosen, it was
because it had market awareness and
recognition. We're really the best of two
worlds as the new i-PRO company. We get
to continue to leverage the excellent and
strong legacy of innovation, quality, manufacturing,
environmental consciousness,
everything that we had under Panasonic.
Now we get the opportunity as a new
company to step back and say, " All of our
profit, all of our investment goes back
into our business and we get to develop
the destiny of what our business is going
to be. " We are an over 60-year-old organization
with a foundation that's the strongest,
really the creator of this industry.
Now we have an opportunity to be reborn
and take this into the next generation,
the next 60 years and greater for who we
know we can be for this market.
What is i-PRO's process to develop
and bring a product to market? How
do integrator or user feedback fit in?
Adam Lowenstein: It's a combination
of market research by meeting with our
customers, partners, and technology alliance
partners as well as a healthy mix of
monitoring cutting-edge technologies out
there. Our engineers in Japan are highly
encouraged to innovate new solutions,
and that's where the R&D is primarily
headquartered. We have an annual meeting
where they showcase all the newly
generated ideas and we globally then get
the opportunity to vote on what we see
as the most compelling opportunities for
cutting-edge tech in each of our regions.
When it comes to our software solui-PRO
introduced a staggering 100 new products at this year's ISC West show,
making up for the time lost when the company had planned a splashy debut
that was derailed when the pandemic caused cancellation of ISC West 2020.
78 Commercial Integrator+Security Sales & Integration | Sept/Oct 2023
tions like the Video Insight VMS and
our MonitorCast access control, they
are headquartered in the Americas. Our
Japan-based product management syncs
very closely with my team here for the
Americas. As Bill mentioned, when we
spun out of Panasonic, we knew that
there were gaps in our lineup. We chose
MICHAEL CARR PHOTOGRAPHY
MICHAEL CARR PHOTOGRAPHY

Commercial Integrator + Security Sales Sept/Oct 2023

Table of Contents for the Digital Edition of Commercial Integrator + Security Sales Sept/Oct 2023

Commercial Integrator + Security Sales Sept/Oct 2023 - Bellyband 1
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Commercial Integrator + Security Sales Sept/Oct 2023 - Cover1
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Commercial Integrator + Security Sales Sept/Oct 2023 - Cover3
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