MJBizMag April 2022 - 48

Five-Star Service
Each Cookies store has an employee dedicated
to monitoring online reviews. Courtesy Photo
Varied Customers
and Comments
Juanjo
Feijoo
In addition to dealing directly with
customer concerns or compliments,
the feedback serves to help improve
training, products and quality control,
she said.
The reviews are also public-facing
and can be important to marketing,
helping other shoppers choose
dispensaries and products-particularly
in a crowded and competitive market
such as California. According to the
" 2021 Cannabis in America " report
published by Weedmaps, 34% of
respondents said product reviews from
verified purchasers " are extremely
important features when making a
purchase decision on an online menu
or e-commerce solution. "
But online reviews aren't equally
important across all markets, said
Weedmaps Chief Operating Officer
and Chief Marketing Officer Juanjo
Feijoo, who added that there are a few
different ways customers use the site.
Generally, he said, about 50% of
Weedmaps shoppers are what they call
" valuers, " who shop primarily by price.
48 April 2022 | MJBizMagazine
Online reviews can prompt cannabis
customers to give a company business
or take their money elsewhere.
Monitoring and thoughtfully
responding to reviews can also make
a big difference to consumers who
take the time to give feedback. When
dealing with online reviews, executives
should consider:
* More than one-third of cannabis
consumers rely on reviews from
" verified purchasers " when making
buying decisions, according to a study
by Weedmaps.
Thirty-three percent are looking for a
particular product or store, and 17% are
" conveniencers " looking for the fastest
delivery time or closest location.
MVP: Most Verified Patrons
Verified reviews-published on the
site by customers who have made
an online purchase directly through
the portal-add another layer of
authenticity for products and
dispensaries. They are considered
the most valuable because they're the
most legitimate.
* Customer reviews can help companies
make educated decisions about what
products to make and sell.
* Review platforms often remove
posts they believe are fake, and it
is unwise to create reviews for your
own company.
* Experts say it is important to
check reviews daily and respond to
negative comments.
But Weedmaps also invites feedback
from nonverified users-those who say
they have visited a store or bought a
product but not through the site.

MJBizMag April 2022

Table of Contents for the Digital Edition of MJBizMag April 2022

MJBizMag April 2022 - 1
MJBizMag April 2022 - 2
MJBizMag April 2022 - 3
MJBizMag April 2022 - 4
MJBizMag April 2022 - 5
MJBizMag April 2022 - 6
MJBizMag April 2022 - 7
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