MJBizMag April 2022 - 58

SEED TO CEO Sound Bites from the MJBiz Podcast
E
veryone wants to get in on the cannabis market. The podcast
" Seed to CEO " gives marijuana entrepreneurs an edge.
Each week, MJBiz interviews a cannabis executive to learn
the stories behind their successes and failures.
To hear from those who have been there and done that, visit
mjbizdaily.com/podcast or listen to " Seed to CEO " wherever you
get your podcasts.
These " Seed to CEO " podcast guests answered:
What experience from your pre-cannabis life has proved most helpful to your work in cannabis?
SEED
TO
CEO
Tune In Today!
AMBER LITTLEJOHN
Executive director, Minority
Cannabis Business Association
Washington DC
My focus prior to the cannabis
world was primarily on regulatory
policy, and that is really helpful.
I come from a very emerging,
embattled industry, primarily
dietary supplements.
It's a little bit like having a
crystal ball and being able to
see a bit in our future as to
what challenges exist with a
regulated herbal product that the
government doesn't like. So that's
been exciting, because the process
that I got to go through in the
supplement industry-and seeing
that industry become normalized
and stabilized-is something
that I look forward to ... with the
cannabis industry as well.
RICKY WILLIAMS
Founder, Highsman
Austin, Texas
JESCE HORTON
CEO, Lowd
Portland, Oregon
The value of a team (Williams is a
former NFL running back). Being
like one, having one heartbeat
and everyone being on the same
page. Because with any team, it
really comes together about specialization
of talents and abilities
and being able to come together
and get the most out of this. I
really have valued that.
Putting this team together and
the way we work together-where
we move fast, we care about each
other ... that's been the main
thing: the importance of team.
I was a business developer at the
Energy and Environmental Services
unit of Siemens. And those
skills have been instrumental in
everything that I do.
First and foremost is: How do
you differentiate from the competition?
How do you develop a
message that hits home with people
and does things the right way?
A piece of business development
is process development-developing
processes that are sustainable,
that are repeatable and that you
can improve upon.
Last is execution: We all have
Comments have been edited for length and clarity.
58 April 2022 | MJBizMagazine
great ideas about what could be
in this industry. But if you're not
able to execute a sound strategy
that really differentiates your
business, then a lot of those
opportunities are going to fall
through your fingers.
Photo by Sam Gehrke

http://www.mjbizdaily.com/podcast

MJBizMag April 2022

Table of Contents for the Digital Edition of MJBizMag April 2022

MJBizMag April 2022 - 1
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