August Table of Contents MJBizMagazine August 2022 Volume 9 * Issue 7 34 DEFINE YOUR BRAND Cannabis fi rms recognize the importance of value proposition as market crowding intensifi es. AUGUST 2022 + Starting MAGAZINE VOLUME 9 * ISSUE 7 $12.95 Slow When Entering Canada Selecting Packaging for Limited-edition Items Outside Forces Affect Hemp More Than MJ On Our Cover Brand Define Your Cannabis firms recognize the importance of value proposition as market crowding intensifies Julie Suntrup, vice president of marketing and merchandising at Schwazze, visits Emerald Fields, one of the company's retail stores in Glendale, Colorado. Photo by Matthew Staver 8 8 From the Editor 10 From the Editor 10 Five Questions Five Questions With Paul Weaver With Paul Weaver 12 12 Hemp Notebook 14 Hemp Notebook 14 Company News 18 Company News 18 Industry Industry Developments 52 Industry Players 56 Industry Players 56 Unboxed 57 Unboxed 57 Our Advertisers 58 Our Advertisers 58 Seed to CEO Seed to CEO Developments 52 CORRECTION The story " Ultimate Gatekeeper " in the July 2022 issue of MJBizMagazine incorrectly stated that Denver-based marijuana company MedPharm is partnering with Colorado State University Pueblo on a cannabis study. CSU Pueblo is not currently working on any research projects with MedPharm. We regret the error. The fl oor at Planet 13 superstore in Las Vegas changes when patrons step on it. Courtesy Photo 4 August 2022 | MJBizMagazine DEPARTMENTS COVER STORY