MJBizMag August 2022 - 40

DEFINE YOUR BRAND
A visual brand guide lets employees across Schwazze's
properties know which colors, fonts and logos are preferred
in corporate materials. Courtesy of Schwazze
realization and thriving of the plant, which is the way we think
about the industry and our own business, " Suntrup explained.
" So, 'Who is Schwazze?' becomes part of nearly every
conversation we have. It's definitely a point of discussion. "
SCHWAZZE TODAY
Despite its series of unsuccessful acquisitions in 2019 and
2020, Schwazze has closed several other deals to make it a
formidable " house of brands. "
The company currently owns four cultivation sites in
Colorado and sells its " everyday " flower under the Grow
Forth Gardens brand name. Suntrup added that Schwazze
plans to create a higher-end flower brand.
The company also includes manufacturing facilities,
namely Purplebee's in Pueblo, Colorado, and Elemental in
Albuquerque, New Mexico, which also manufacture vape
products under the Grow Forth Gardens brand.
Schwazze has ancillary companies, such as a nutrients
division called Success Nutrients and a growing supplies
division named Big Tomato.
Schwazze owns 33 retail stores, including 19 Star Buds
and four Emerald Fields stores in Colorado. In New Mexico,
where the business is vertically integrated, Schwazze has 10
stores under the Art Greenleaf banner.
Star Buds is undergoing a branding overhaul as well. The
rebrand includes jettisoning the Kelly green and black color
scheme, " which is very male-oriented, " and introducing
oranges, reds and yellows as well as having fun with fonts,
Suntrup said.
40 August 2022 | MJBizMagazine
Star Buds retail stores are being redesigned to include more
warm colors. Photo by CJM
The retailer will also introduce neon lighting and signs so
that lobbies are well-lit, warmer and more inviting. Suntrup
describes the new look as fun, colorful, warm and friendly.
Star Buds also is creating a retail section called the
Launch Pad for " new and notable products. " Suntrup got the
idea while visiting health-focused grocery chain Sprouts,
which had a section dedicated to new products.
They've also introduced a new Star Buds tagline: Find
your happy.
" It's an Instagramable moment, " Suntrup said of visiting
the rebranded outlets. " You and your pals can stand in front
of the 'Find Your Happy' neon (sign) and tag us on Instagram.
... Colorado and New Mexico get a lot of tourists, and
we want people to have an inviting experience and to talk
about it and share it. "
BRAND ESSENCE & VISUAL BRAND IDENTITY

MJBizMag

Table of Contents for the Digital Edition of MJBizMag

From the Editor
Five Questions With Paul Weaver
Hemp Notebook
Company News
Industry Developmentts
DEFINE YOUR BRAND
Industtry Players
Unboxed
Our Advertisers
Seed to CEO
MJBizMag - Cover1
MJBizMag - Cover2
MJBizMag - 3
MJBizMag - 4
MJBizMag - 5
MJBizMag - 6
MJBizMag - 7
MJBizMag - From the Editor
MJBizMag - 9
MJBizMag - Five Questions With Paul Weaver
MJBizMag - 11
MJBizMag - Hemp Notebook
MJBizMag - 13
MJBizMag - Company News
MJBizMag - 15
MJBizMag - 16
MJBizMag - 17
MJBizMag - Industry Developmentts
MJBizMag - 19
MJBizMag - 20
MJBizMag - 21
MJBizMag - 22
MJBizMag - 23
MJBizMag - 24
MJBizMag - 25
MJBizMag - 26
MJBizMag - 27
MJBizMag - 28
MJBizMag - 29
MJBizMag - 30
MJBizMag - 31
MJBizMag - 32
MJBizMag - 33
MJBizMag - DEFINE YOUR BRAND
MJBizMag - 35
MJBizMag - 36
MJBizMag - 37
MJBizMag - 38
MJBizMag - 39
MJBizMag - 40
MJBizMag - 41
MJBizMag - 42
MJBizMag - 43
MJBizMag - 44
MJBizMag - 45
MJBizMag - 46
MJBizMag - 47
MJBizMag - 48
MJBizMag - 49
MJBizMag - 50
MJBizMag - 51
MJBizMag - Industtry Players
MJBizMag - 53
MJBizMag - 54
MJBizMag - 55
MJBizMag - Unboxed
MJBizMag - Our Advertisers
MJBizMag - Seed to CEO
MJBizMag - Cover3
MJBizMag - Cover4
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