MJBizMag October 2022 - 56

UNBOXED Cannabis Packaging and Design Insights
Art Gallery
Concentrate maker's varied packaging graphics are a feast for the eyes
By Kate Bertrand Connolly
G
raphic variety is the heartbeat
of Olio's concentrate
and vape cartridge packaging.
The boxes showcase myriad styles,
ranging from cartoon monsters to
vintage photos.
" We use various illustrations
rather than consistent packaging
because we want to stand out
from the crowd, " Steve Morigi,
brand product and process
manager at Denver-based Olio, told
MJBizMagazine.
Sources of inspiration for Olio's
package graphics include music,
popular culture, science fiction and
the outdoors.
" We like to make concentrates
approachable to a wide range of
people and offer something for
everyone, " Morigi said. " Our diverse
packaging helps us to connect with
all different types of people. "
Olio's name and face-shaped logo
are incorporated into each graphic
design to ensure brand recognition
and continuity.
The products are sold in Colorado,
Massachusetts and New Mexico.
The Reveal
Olio packages its cartridges in
rectangular cartons and its 1- and
3-gram hash oils in cube-shaped
boxes. A label on the side of the
packaging details the strain(s) used,
potency, batch number and net
weight.
Each cartridge is packed in a
child-resistant plastic tube inside
the carton. The concentrate boxes
hold a child-resistant glass jar,
custom mini dab tool and tissue
paper. " Opening the grams is like
unwrapping a gift, " Morigi said.
56 October 2022 | MJBizMagazine
SUPPLIERS
Boxes: Ideal Custom Boxes,
idealcustomboxes.com
Jars: GrowPack,
growpacksupply.com
Dabbers: Custom Metal Dabbers,
custommetaldabbers.com
Cartridge tube:
MarijuanaPackaging.com,
marijuanapackaging.com
In that spirit, Olio prints colors
and graphics on the inside of its
packaging. The inner top flap of the
holographic Strawberry Smoothie
cartridge carton, for example,
features an Olio-face hologram
shining against a black background.
Artistic License
The company chose digital printing
for its packaging because the
technology can cost-effectively
accommodate small, frequently
changing print jobs without
sacrificing image quality.
" Because of the frequency with
which we release new box designs,
we needed a way to produce higher
quality at smaller runs. Digital
printing gives us the ability to keep
all the details of the artwork crisp
while offering a wider variety of
box art to correspond with our
diverse product offerings, " Morigi
explained.
Digital presses can also add
textures and metallic or holographic
details. Some of Olio's boxes are
finished with a glossy ultraviolet
coating, velvety soft-touch texture
or embossing.
To keep its packaging graphics
fresh and as varied as possible, Olio
collaborates with many creators.
" Between professional graphic
artists, customers, glass artists,
tattoo artists and our employees,
we have worked with a broad range
of artisans, " Morigi said.
Consumers also participate via
promotions such as the 2022 Olio
Box Art contest, which concludes
Oct. 15.

https://idealcustomboxes.com/ http://www.idealcustomboxes.com https://growpacksupply.com/ http://www.growpacksupply.com https://www.custommetaldabbers.com/ http://www.custommetaldabbers.com https://marijuanapackaging.com/ http://www.marijuanapackaging.com

MJBizMag October 2022

Table of Contents for the Digital Edition of MJBizMag October 2022