A Site for Everyone ADA compliance experts say alt text, captioned videos, high contrast and other details make websites accessible By Margaret Jackson For more than 30 years, the Americans with Disabilities Act (ADA) has helped ensure people with disabilities have access to businesses and government buildings. While the law doesn't specifi cally call for websites to be ADA compliant, it's in businesses' best interest that they are-both to ensure that the company reaches as many people as possible and to avoid lawsuits. Here are some tips to ensure your cannabis company's website complies with the ADA: * Use color contrast to ensure the content is easily readable by people with limited vision or color blindness. * Don't use color alone to convey information, because people who are color blind cannot distinguish certain colors from others. * Provide text alternatives (alt text) to ensure that blind individuals are able to understand the purpose of images, such as pictures, illustrations and charts. * Use video captions so that people with limited hearing can understand the information being communicated. * Ensure your website can be navigated using a keyboard so that people who can't use a mouse or trackpad can access the content. * Make sure any forms that people must complete can convey the information via screen readers. mjbizdaily.com | July 2023 25http://www.mjbizdaily.com