MJBiz - July 2023 - 48

UNBOXED Cannabis Packaging and Design Insights
The Cookies Jar
Innovative packaging for marijuana flower preserves flavor and freshness
By Kate Bertrand Connolly
C
ookies' custom-designed
" flower tub " packaging sets
a new standard for product
protection.
The packaging, which launched
this spring, features a plastic
jar packed inside a wax-coated
paper tub. Multiple seals on the
jar prevent terpene degradation,
ensuring product freshness, and the
tub shields the flower from light.
The 3.5-gram (eighth-ounce) tubs
are sold at all California Cookies
and Lemonnade stores and will
launch in Canada in late 2023. The
U.S. product launch includes eight
strains.
" Our flower tubs represent a new,
innovative way to experience the
same Cookies quality: top-shelf
genetics in a new and improved
form factor, where the product
can stay fresher longer, " said Kim
Barron, director of marketing and
public relations at San Franciscobased
Cookies.
Partnering Up
Cookies developed the packaging
with Final Bell subsidiary 14th
Round. Final Bell, based in Van
Nuys, California, is Cookies' comanufacturing
partner in California
and Canada. Simplifying supply-chain
and vendor management, Los
Angeles-based 14th Round handles
all aspects of the flower tubs, from
package development to printing.
Berner, Cookies' mononymous
co-founder and CEO, had been
" working on flower tubs for fiveplus
years and was finally able to
execute this dream of his " via the
partnership, Barron said.
48 July 2023 | MJBizMagazine
SUPPLIERS
Tubs, jars, closures and printing:
14th Round, 14thrnd.com
Package graphics: Berner and
Cookies' in-house design team
Final Bell and 14th Round
" brought this together in record
time, based on Berner's vision, and
exceeded his expectations when
many other companies he spoke to
about the idea were unable to get it
off the ground, " she added.
Saving the Terpenes
A triple seal is key to the flower
tub's ability to protect terpenes,
taste and freshness. An induction
seal on the jar " ensures the flower
retains the same level of freshness
as the day it was packaged, " said
Sasha Kadey, chief marketing officer
for Final Bell.
Additionally, the jar's proprietary,
two-piece, child-resistant cap
incorporates a polyethylene pressure
seal that " maintains freshness and
preserves terpenes even after the
consumer has opened it for the first
time, " Kadey added.
A heat-shrink band on the outer
paper packaging provides a tamper-evident
seal and an extra layer
of freshness protection.
The transparent, blue
polyethylene terephthalate (PET) jar
can be reused indefinitely for flower
storage. It also can be recycled.
Cookies' C-bite icon is debossed into
the jar during injection molding and
printed on its cap.
For visual continuity, the paper
tubs are printed with the same
graphics used on Cookies' softtouch
bags.
" The light-blocking tub preserves
terpenes for better flavor and
allows us to showcase the beautiful,
strain-specific Cookies art, "
Barron noted.
To suggest a product, email
magazine@mjbizdaily.com.
http://www.14thrnd.com
MJBiz - July 2023

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