MJBiz - September 2023 - 11

FIVE QUESTIONS
business leadership nor domination
but, rather, on fulfilling the needs
of patients and their professional
caregivers in the most ethical and
sustainable way possible.
What about entering the
recreational cannabis market?
I see too many risks in the adultuse
market. It's very unwise to mix
two totally different markets, to
mix them in one company.
Cannabis for medical purposes is
a very different product compared
to cannabis for recreational use.
Medical cannabis is strictly about
standardized products, proven
quality and efficacy.
We opened up our clinical
research unit just this year because
we now have the money to do
it. We're basically bankrolling
everything ourselves.
This is the road we have chosen,
to grow incrementally on demand.
Scientific and clinical research for
us is a very important leg to stand
on.
Some businesses bet heavily
on Germany and lost. What
did you expect and why?
In the German situation, there was
unbelievable optimism, but I had
never been optimistic about that
situation.
The political optimism that
was there two years ago, we
immediately said, " They're not
going to make it, and it isn't going
to work. "
Germany as a country will not
trespass on (United Nations) and
European rules. That's impossible,
because Germany is the driving
power in Europe. In Europe, we
are also dealing with a number
of countries that don't want to
legalize at all.
I'm still surprised Germany found
a compromise (for regional trial
programs), but they still have to
check back in with the European
Union again before they launch
the plan for social clubs and home
grows.
What they did in the meantime is
separate medical from rec, and I am
very happy about that.
This interview has been edited for
length and clarity.
Matt Lamers is the
international editor
at MJBizDaily. He can
be reached at matt.
lamers@mjbizdaily.com.

https://www.calicobrands.com

MJBiz - September 2023

Table of Contents for the Digital Edition of MJBiz - September 2023

MJBiz - September 2023 - CT1
MJBiz - September 2023 - CT2
MJBiz - September 2023 - Cover1
MJBiz - September 2023 - Cover2
MJBiz - September 2023 - 3
MJBiz - September 2023 - 4
MJBiz - September 2023 - 5
MJBiz - September 2023 - 6
MJBiz - September 2023 - 7
MJBiz - September 2023 - 8
MJBiz - September 2023 - 9
MJBiz - September 2023 - 10
MJBiz - September 2023 - 11
MJBiz - September 2023 - 12
MJBiz - September 2023 - 13
MJBiz - September 2023 - 14
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MJBiz - September 2023 - 35
MJBiz - September 2023 - 36
MJBiz - September 2023 - 37
MJBiz - September 2023 - 38
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MJBiz - September 2023 - 40
MJBiz - September 2023 - 41
MJBiz - September 2023 - 42
MJBiz - September 2023 - 43
MJBiz - September 2023 - 44
MJBiz - September 2023 - 45
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MJBiz - September 2023 - 49
MJBiz - September 2023 - 50
MJBiz - September 2023 - Cover3
MJBiz - September 2023 - Cover4
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