MJBiz - November/December 2023 - 76

Ope!
Cheech and Chong's Cannabis Co. partnered with Minnesota brewers to launch an infused beverage line.
Photo by Cheech and Chong's Cannabis Co.
" The adult-use cannabis bill will
impose greater regulation and licensing
requirements upon these hemp-derived
THC products, " Tarasek added.
" We may have started out fairly lax
in terms of regulation, but we will be
tightening that up. "
Retail sales in the adult-use market
are expected to begin in early 2025,
sources told MJBizMagazine.
For comparison, the state's medical
marijuana retailers are projected to
generate $110 million this year, growing
to $230 million by the end of 2028,
according to the 2023 MJBiz Factbook.
BREWED-UP OPPORTUNITIES
In developing the 2022 legislation that
kicked off the low-dose THC frenzy,
Minnesota lawmakers and industry
stakeholders prioritized local business
opportunities and a homegrown supply
chain, according to Fatehi.
" We've gone through great effort
to pass a law that creates this
very Minnesota business-focused
marketplace, " she said.
As a result, national brands have
sought out Minnesota manufacturers.
For example, California-based
Cheech & Chong's Cannabis Co.
partnered with two Minnesota craft
brewers-Surly and Duluth-based Bent
Paddle Brewing Co.-to produce the
celebrity brand's expanding line of
low-dose THC drinks.
" About 90% of the product sold in
Minnesota is grown and manufactured
in-state, " Cheech & Chong's Chief
Marketing Officer Brooke Mangum told
MJBizMagazine.
" We take pride in supporting local
businesses. "
Los Angeles-based Cann, one of the
country's top-selling low-dose THC
beverage makers, is partnering with
76 November-December 2023 | MJBizMagazine
Fair State Brewing Cooperative of
Minneapolis to expand direct sales and
wholesale distribution to 33 states.
" Because of the Minnesota law that
has allowed for hemp-derived delta-9
beverages to flow pretty freely through
the country, more than half of our
revenue comes from non-cannabis
dispensary channels, " Cann co-founder
Luke Anderson said.
" It's our manufacturing hub for
products that are sold all over the
country. "
Even the state's homegrown grocery
chain Cub-widely known as Cub
Foods-is in on the action.
" Consistent with Minnesota state
law, and where it does not conflict
with local ordinances, Cub Foods has
begun selling edibles and beverages
containing low dosage amounts
of THC in the company's liquor
stores, " confirmed Charles Davis,

MJBiz - November/December 2023

Table of Contents for the Digital Edition of MJBiz - November/December 2023

MJBiz - November/December 2023 - CT1
MJBiz - November/December 2023 - CT2
MJBiz - November/December 2023 - Cover1
MJBiz - November/December 2023 - Cover2
MJBiz - November/December 2023 - 3
MJBiz - November/December 2023 - 4
MJBiz - November/December 2023 - 5
MJBiz - November/December 2023 - 6
MJBiz - November/December 2023 - 7
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MJBiz - November/December 2023 - Cover3
MJBiz - November/December 2023 - Cover4
MJBiz - November/December 2023 - CT3
MJBiz - November/December 2023 - CT4
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