MJBiz - March/April 2024 - 44

Marijuana
Masquerade
Jeeter Juice
Live Resin
disposable straw
Clementine
0.5 grams
$36
76.5% THC
Jeeter THCA
Optimized Delta
Live Resin
disposable vape
Tangerine Sunshine
3 grams
$32
Not listed
Cookies
Cannabis Terp
vape cartridge
Lemonchello 10
1 gram
$45
84.9% THC
Cookies
Delta 8
vape cartridge
Buttery Berry
1 gram
$25
Not listed
Mainstream Moves
Brands from the regulated marijuana industry
join hemp-derived cannabinoid market
By Omar Sacirbey
M
any state-licensed
medical and recreational
marijuana companies view
the alternative hemp cannabinoid
industry with suspicion and
condescension.
But a small number of statelicensed
marijuana companies
have joined the hemp-derived
cannabinoid space with an " if you
can't beat 'em, join 'em " outlook that
both generates revenue and engages
new customers where regulated
markets don't yet exist.
" These brands are recognizing the
opportunity to go direct to consumer
and bypass state regulation, " said
Shayda Torabi, founder and CEO of
Restart dispensary in Austin, Texas,
and president of the Texas Hemp
Coalition.
Some marijuana operators
now playing in the hemp-derived
cannabinoid space include Cookies,
Jeeter, Stiiizy and 1906. Cookies
and Stiiizy Hemp `rank` 15th
and 20th
,
respectively, in the hemp-derived
cannabinoid space, where Cookies
has 1.7% market share and Stiiizy
Hemp owns 1.4% market share,
according to Brightfi eld Group, a
cannabis-focused data analytics
fi rm in Chicago.
" You can't stop this market.
It's here. It makes sense. We can
produce THC from hemp at a
fraction of the cost of what it takes
to produce it from (marijuana) in
44 March-April 2024 | MJBizMagazine
Peter Barsoom Courtesy Photo
these indoor, industrial facilities.
From a price to the consumer and
price to the industry standpoint, we
should be embracing THC derived
from hemp, " said Peter Barsoom,
CEO of 1906, a cannabis company
that launched in Colorado in 2016

MJBiz - March/April 2024

Table of Contents for the Digital Edition of MJBiz - March/April 2024

MJBiz - March/April 2024 - Cover1
MJBiz - March/April 2024 - Cover2
MJBiz - March/April 2024 - 3
MJBiz - March/April 2024 - 4
MJBiz - March/April 2024 - 5
MJBiz - March/April 2024 - 6
MJBiz - March/April 2024 - 7
MJBiz - March/April 2024 - 8
MJBiz - March/April 2024 - 9
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MJBiz - March/April 2024 - 11
MJBiz - March/April 2024 - 12
MJBiz - March/April 2024 - 13
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MJBiz - March/April 2024 - 16
MJBiz - March/April 2024 - 17
MJBiz - March/April 2024 - 18
MJBiz - March/April 2024 - 19
MJBiz - March/April 2024 - 20
MJBiz - March/April 2024 - 21
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MJBiz - March/April 2024 - 25
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MJBiz - March/April 2024 - 27
MJBiz - March/April 2024 - 28
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MJBiz - March/April 2024 - 30
MJBiz - March/April 2024 - 31
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MJBiz - March/April 2024 - 33
MJBiz - March/April 2024 - 34
MJBiz - March/April 2024 - 35
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MJBiz - March/April 2024 - 37
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MJBiz - March/April 2024 - 44
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MJBiz - March/April 2024 - 46
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MJBiz - March/April 2024 - 50
MJBiz - March/April 2024 - Cover3
MJBiz - March/April 2024 - Cover4
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