MJBiz - July/August 2024 - 49

Getting cannabis certified as organic
is still challenging for growers.
Photo by stock.adobe.com/Chanakon
products, and that is well
established in the supermarket.
There's no reason to think that this
other agricultural product that is
effectively a consumer packaged
good (CPG) wouldn't get the same
benefits, " Gelt said.
" The value opportunity connected
to organic certification is significant.
People want to know that what
they're smoking doesn't have
noxious chemicals. I think there is a
huge opportunity. "
A significant opportunity also
exists with non-flower products,
he said.
" With edibles, people care a
lot. The logic is, if consumers
will pay 150% more for baby food
that's certified organic, of course
they'll pay a percentage more for
a certified organic edible, because
they want to know that everything
put into that product meets certain
quality standards, including the
marijuana. "
Having a shot at premium
pricing is especially important to
small growers that can't leverage
economies of scale like their larger
rivals-but they can get a boost from
the organic label.
That said, when the opportunity
arrives, large growers likely will try
to offer organic products.
" I think big producers over
time will incorporate it into their
product SKUs. They will be like
Driscoll's, which grows organic
berries and conventional berries, "
Gelt said.
But getting to a place where
the USDA is willing to certify
marijuana as organic-and the
accompanying premiums for
growers-will take more than the
federal government reclassifying
marijuana from Schedule 1 to
Schedule 3.
" The end of federal prohibition
is likely what's necessary to really
unlock the organic opportunity
as it pertains to marijuana, " Gelt
said.
" Until you can easily put a
label on one of these effect-based
products, until there's a pathway
for that product to have an easily
understandable organic label, it's
really very difficult for producers
to realize the type of premium that
typical CPG companies can realize
with an organic label. "
Omar Sacirbey is the
editor of MJBizMagazine.
You can reach him
at omar.sacirbey@
mjbizdaily.com.
mjbizdaily.com | July-August 2024 49

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MJBiz - July/August 2024

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MJBiz - July/August 2024 - 1
MJBiz - July/August 2024 - 2
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