MJBiz Buyers Guide: Cannabis Retail - 11
MJBizDaily Buyers Guide Cannabis Retail
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Be sure to plan for and be flexible about evolving state cannabis regulations in designing both medical and recreational
dispensaries. Photo by Sean Capshaw
DESIGNING FOR RECREATIONAL VERSUS MEDICAL DISPENSARIES
Compliance rules and customer needs will predicate different design goals for recreational versus
medical dispensaries, Stone said.
Medical dispensaries typically have an environment designed to fit patient licenses, age and privacy
regulations. For example, they usually must include a secure check-in area or waiting room, whereas
recreational stores have more flexibility in their layout, merchandising and transactions.
But don't forget to plan for and be flexible about evolving state cannabis regulations, Cottrell said.
Many of SevenPoint Interior's medical dispensary clients want designs that can accommodate a
future recreational model.
Designing for future changes is a good practice in general, Raymer said. It's hard to predict what the
retail environment might look like in the future.
To that point, she recommends installing track lighting that can easily be changed to highlight
different areas of the store or choosing fixtures that are flexible with varying categories of product.
Also, avoid making signage permanent.
" We don't want to pigeonhole ourselves into a commitment, " Raymer said.
PLANNING FOR POP-UPS AND PARTNERSHIPS
When thinking about a retail store design, consider the emerging trend of pop-up or product feature
opportunities that can highlight vendor partnerships.
If they have the space, dispensary operators might want to include a VIP room that could
accommodate a band or an autograph signing, or give a brand a distinct area to host a short-term
promotion, Marzarella advised.
11
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MJBiz Buyers Guide: Cannabis Retail
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MJBiz Buyers Guide: Cannabis Retail - 1
MJBiz Buyers Guide: Cannabis Retail - 2
MJBiz Buyers Guide: Cannabis Retail - 3
MJBiz Buyers Guide: Cannabis Retail - 4
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