MJBiz Buyers Guide: Cannabis Retail - 13
MJBizDaily Buyers Guide Cannabis Retail
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" If they plan to open with 40% flower, 25% concentrate, we're planning that into our place. But we
need flexibility so that the flower table might become a concentrate table. Or that wall fixture is
something that is easy to convert into apparel, " she said.
CHOOSING A CANNABIS RETAIL DESIGNER
While some retailers might be inclined to do their own design or hire an interior designer without
cannabis-specific experience, understanding the cannabis retail environment is critical.
" There's definitely an advantage to having people who understand not just the product and the
customer behavior but also the nuances around compliance issues, " Raymer said.
Many retailers wait too long before bringing in a designer with cannabis experience, Stone said.
It's not just the aesthetics. Having a partner that understands the operational side of the cannabis
retail business is helpful.
Marzarella recommends finding somebody who can help you throughout the project's life, not just
for individual parts of it.
" Understanding what your needs are and planning is so very important. Find the right people who
have a lot of experience, " Marzarella said.
Cottrell also advises retailers to have a compliance person on the team. Even though a good
design company should do their due diligence regarding compliance issues, it's important to have a
compliance person in-house to keep on top of changing rules.
" Whether you have one store or 500 stores, you need to have someone on staff that does
compliance, " Cottrell said. " Every state is different and some of these states change hourly as far as
what is allowed and what is not allowed. "
Cannabis retail design isn't only about the aesthetics. Hiring a designer who understands the operational cannabis retail
environment is critical. Photo by Mark Leffingwell
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MJBiz Buyers Guide: Cannabis Retail
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MJBiz Buyers Guide: Cannabis Retail - 1
MJBiz Buyers Guide: Cannabis Retail - 2
MJBiz Buyers Guide: Cannabis Retail - 3
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