MJBiz Buyers Guide: Cannabis Retail - 8

MJBizDaily Buyers Guide Cannabis Retail
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The first step in a design process is for a cannabis retailer to understand their business model.
" Are we going to be a really small location with a tight menu? Or are we a larger location attempting
to serve multiple types of clientele? That's going to tell us what features need to be built into the
store, " said Krista Raymer, co-founder of Vetrina Group, a Toronto-based cannabis consulting firm.
Other operational considerations include how sales transactions will happen, Raymer said. For
example, will sales be completed in front of displays on the sales floor, or at a cash desk? Will
product be dispensed from the sales floor or brought out from secure storage in the back? Based
on a store's expected traffic, how many budtenders will the store need, and will it make sense for
them to dispense from the showroom or behind a counter?
And it's not just the showroom floor, but inventory control and storage that need to be considered
in a design process, said Holly Cottrell, business development consultant for SevenPoint Interiors.
" The front of the house and the back of the house have to coexist and work together efficiently for
you to be able to run the store, " Cottrell said.
Raymer agrees, noting that little things often get overlooked in a design process and can make all
the difference when it comes to operational efficiencies.
A cannabis retail design checklist
What to know and what to ask
Before you start the design process,
ask yourself:
F What does your brand represent?
F How can you reinforce your
brand message through the retail
environment?
F How do you plan to interact with
customers?
F How will you support e-commerce
sales and delivery?
F How will compliance regulations
control the showroom and inventory?
F What will the inventory list look like?
F How will sales transactions be
completed?
F How many employees will you need on
the showroom floor? In inventory?
F What is the design and build-out
budget, including infrastructure?
Before hiring a designer or consultant ask:
F What experience do you have in the
cannabis industry?
F Do you offer just design services, or
do you also consult with other aspects
of setting up a new cannabis retail
business?
F Can you help select manufacturers for
display infrastructure or manufacture
it yourself?
F What emerging trends are applicable
for the brand?
F How can you help us stay within our
budget?
Don't be afraid to:
F Rethink everything!
F Visit other stores.
F Plan for future changes.
F Be creative.
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MJBiz Buyers Guide: Cannabis Retail

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