MJBiz Buyers Guide: Sustainability - 19

MJBizDaily Buyers Guide Extraction
mjbizdaily.com
SUSTAINABILITY IN CANNABIS PACKAGING
Packaging companies represent a small fraction of businesses within the cannabis industry, but they
have the potential to lead the way for brands looking to reduce their plastic and carbon footprints.
Additionally, companies that sell their products in eco-friendly packaging could gain an advantage
over competition by appealing to environmentally conscious consumers.
KEY OBSTACLES FACING CPG CANNABIS BRANDS
Cannabis brands face the same operational challenges as mainstream consumer packaged goods
(CPG) companies when it comes to employing sustainable packaging and external product branding.
" I started working with cannabis brands more than eight years ago and found almost immediately
that the challenges and opportunities facing the cannabis industry were very similar to those I saw
in the (mainstream) CPG world, " says Elizabeth Corbett, who serves as vice president of sales at
AE Global, a custom packaging design company whose clients include cannabis brands such as Ayr
Wellness, Cresco Labs, Curaleaf, Green Thumb Industries and Skymint.
" Having worked with companies such as Tiffany, Starbucks and Estée Lauder, I was surprised to see
how similar those opportunities and challenges were, " Corbett says.
Unlike mainstream product manufacturers, however, child-resistant packaging requirements are a
common hurdle for cannabis brands.
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MJBiz Buyers Guide: Sustainability

Table of Contents for the Digital Edition of MJBiz Buyers Guide: Sustainability

MJBiz Buyers Guide: Sustainability - 1
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