MJBiz Buyers Guide: Sustainability - 22

MJBizDaily Buyers Guide Sustainability
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Glass can be recycled an endless number of times, though many consumers opt to keep jars for future use.
" I think the pandemic challenged the cannabis industry in a good way, " Corbett notes. " Moving to
domestic solutions reduced shipping impacts. "
" The amount of energy used for transportation is huge, " adds Colette Bazirgan, a sustainability
manager at Calyx Containers, a Massachusetts-based marijuana and hemp packaging company,
citing freight costs and the environmental impact of " giant container ships. "
Sourcing raw materials at a reasonable price is another challenge to going green with CPG packaging.
" The key is to work with your supplier to find the best solution within your timeframe and develop
an ongoing system for supporting your forecast needs, " Corbett says.
CREATING CONSUMER AWARENESS
Cannabis CPG brands that already use sustainable packaging should develop marketing campaigns
to promote such eco-friendly initiatives to consumers.
" Cannabis brands need to advertise and promote their good works, " says Corbett. " I am so
surprised when companies are making great decisions regarding their packaging choices and then
do not let the consumer know on the packaging, their website, LinkedIn, etc. "
" Consumers are really focusing on triple-bottom-line organizations, " adds Tarek Moharram, founder
of bioplastics firm True Green Plastic. " People care about the footprint of the industry. When you
are speaking to the consumer about and demonstrating your values, that's what builds long-term
consumer relationships and lifetime customers. "
22
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MJBiz Buyers Guide: Sustainability

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MJBiz Buyers Guide: Sustainability - 1
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