MJBiz Buyers Guide: Sustainability - 5

MJBizDaily Buyers Guide Sustainability
mjbizdaily.com
A 2020 study by New York University found mainstream companies that promote their products as
sustainable see a 39.5% price premium compared to conventionally marketed items. Additionally,
the study found sustainability-branded products were responsible for more than half the sales
growth in consumer-packaged goods (CPG) products from 2015 to 2019.
" Our analysis demonstrates that sustainability-marketed products enjoy a hefty premium, continue
to grow faster than their conventional counterparts and contribute over half of the growth to
overall CPG, " Randi Kronthal-Sacco, who ran the NYU study, told MJBizDaily in 2021.
GROWING CAPITAL RESERVES SUSTAINABLY
Embracing sustainability initiatives can also benefit cannabis companies looking to raise capital via
public or private investments.
Individual investors-particularly newer, younger investors-want to put their money behind
brands that emphasize environmental, social and governmental (ESG) policies. A recent survey by
Coller Capital found that 47% of limited partners believe a company's ESG policies will boost their
investment returns, compared to 10% who expect their ROI to be reduced.
Marc Ross, head of impact and ESG at Denver-based cannabis law firm Vicente Sederberg, believes
investors will pay a premium for companies that have strong ESG policies. Those companies also
see better valuations and market performance, he says.
" You've got these stakeholder organizations, investors, employees, customers and governmental
entities really starting to push for greater ESG disclosures, " Ross told MJBizDaily in 2021.
Big news for the way
you handle your cannabis.
GrowShieldPPE.com
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MJBiz Buyers Guide: Sustainability

Table of Contents for the Digital Edition of MJBiz Buyers Guide: Sustainability

MJBiz Buyers Guide: Sustainability - 1
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