MJBiz - September/October 2024 - 58

IN FOCUS
Left: Experts including representatives from Demecan and Four20 Pharma analyze Germany's regulated cannabis market.
Top right: Curaleaf CEO Boris Jordan talks with MJBizMagazine editor Omar Sacirbey. Bottom right: Cannabis Europa attendees
chat at a rooftop bar at The Barbican. Photos by Peter Lally and Greg Holland/Courtesy of Prohibition Partners
Forward Momentum on Display
at Cannabis Europa
M
arijuana reform is
picking up in Europe,
if the insights and
enthusiasm evident at the
Cannabis Europa conference held
June 25-26 in London are any
indication.
" There is definitely a lot going
on in Europe now, " said Deepak
Anand, a Vancouver, British
Columbia-based consultant.
The big news at the event,
of course, was Germany, where
medical cannabis patient
numbers have been growing
exponentially since April 1, when
a new law went into effect that
dramatically eases access.
" We have a significant uplift
in the market. We are talking
about two times the previous
month when it comes to sales, "
said Benedikt Sons, co-founder,
managing director and CEO of
Cansativa, a cannabis cultivation
and distribution company in
Mörfelden-Walldorf, Germany.
Sons said the increased revenue
has created " some appetite
for investors to deploy money
into the German market. "
The conference also outlined
opportunities in the Czech
Republic, Greece, the Netherlands,
Ukraine, the United Kingdom and
other European countries.
Meanwhile, North American
operators are taking notice.
The conference's headline
sponsor was New York-based
Curaleaf Holdings, arguably the
biggest cannabis operator in the
United States. Curaleaf also has
European operations in Germany,
Italy, Poland, Portugal, Spain and
the United Kingdom.
" It might be slower, and it may
be more regimented, but I think
60 September-October 2024 | MJBizMagazine
the approach the Europeans
are taking to this is a smarter
approach than what the United
States did at the initial stages, "
Curaleaf CEO Boris Jordan said
during a conference session.
" You've got companies that
are barely alive because of the
regulatory framework in the
United States. "
Other North American
companies attending Cannabis
Europa included Canadian license
holders Entourage Health Corp.
and Organigram Holdings, as
well as U.S. ancillary outfits New
Frontier Data and Viridian Capital
Advisors.
Overall, there were 50-plus
exhibitors and more than 1,000
attendees from 37 countries,
according to Prohibition Partners,
the event's organizer.
- Omar Sacirbey

MJBiz - September/October 2024

Table of Contents for the Digital Edition of MJBiz - September/October 2024

MJBiz - September/October 2024 - 1
MJBiz - September/October 2024 - 2
MJBiz - September/October 2024 - 3
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