MJBizMag April 2021 - 15

I also may ask a candidate about
a useful leadership lesson and how
they learned it. Allowing candidates
to tell stories can loosen people
up and get them off their script.
Another culture tool in an interview
is to ask the candidate to describe
something simple, such as making a
sandwich. When people teach others
something, they reveal their emotional
intelligence, their patience and their
communication skills.
Culture in Crisis
In the best of times, it's easy to
ignore, forget about or put off paying
attention to culture and how we all
work together. The pandemic has
brought people together culturally to
keep cannabis businesses open. But it
also has mandated physical distance
between colleagues, creating a 24/7
emergency situation.
Every day is an intense, long, difficult
day. That's hard on culture. Great
leaders understand that and embed
with those teams to make sure the
team has good morale, offer extra
compensation during this emergency
time and stay with the team-not in the
Ivory Zoom tower.
By investing in a strong company
culture, leaders will find tremendous
ROI down the road, when another
pandemic hits or a new regulation
causes a crisis. Strategy is a wonderful
tool to deploy when everything is
going well, but when things are in
crisis, it's the culture that will pull the
team together and allow them to win
the moment. The CEO will look like a
genius because, of course, he or she
invested in culture in the first place.
Talent will come running as word
gets out about a great company that's
a fantastic place to work. Not only will
the company perform better, it will
feel better for the performers, and the
investors will give everyone a standing
ovation. These are the outcomes we
can look forward to when we invest in
company culture in the global cannabis
industry.
Andrew DeAngelo, cannabis industry
consultant and strategic adviser, is a
leader with a proven track record of
enacting systemic social change and
developing best practices in marijuana.
Co-founder of Harborside and Last
Prisoner Project, DeAngelo has been
an activist for more than two decades
while pioneering legal cannabis.
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BEYOND LIGHT
April 2021 | mjbizdaily.com 15

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MJBizMag April 2021

Table of Contents for the Digital Edition of MJBizMag April 2021

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