MJBizMag April 2021 - 50

The Compensation Spectrum
Tilt Holdings owns vaporizer maker Jupiter Research, which has several positions that require specialized knowledge. Courtesy Photo
require cannabis experience in addition
to mainstream experience. She noted that
Jushi had roughly 160 positions that sat
open for months last year before the right
candidates came along. Nevertheless,
the company has gone from about 200
employees at the end of 2019 to 675
today.
The leader of Tilt Holdings, a Phoenixbased
MSO that is focused more on
wholesale than retail sales but also
owns vaporizer maker Jupiter Research,
said the company draws from a " pretty
diverse " set of industries.
" If I'm looking for a master grower
or a lab technician or some R&D for
Jupiter, those are going to be more
specialized, " Tilt presidemt Gary
Santo said. " Those are the folks that
will come out of those more regulated
manufacturing-type industries or
agricultural backgrounds. "
Santo said Tilt's recent opening for
a vice president to lead its marketing
efforts drew many candidates from the
beverage sector.
" They understand how to build brands
at the corporate level and then bring
it down to the various independent
individual components-as opposed to a
pure CPG marketer, where I'm just going
to build it out by individual product line,
Gary Santo
like Procter & Gamble, " Santo explained.
" We're seeing more and more food and
beverage (candidates) along those lines.
" I think when it comes to our lab
folks, you're probably seeing a little
50 Marijuana Business Magazine | April 2021
more life-science backgrounds, folks
who understand compounding, have a
pharmacy background. They understand
the processes-and, more importantly, the
regulatory environment. "
Bob Fireman, CEO of Massachusettsbased
MSO MariMed, has found
success hiring for the company's infused
product lines by tapping employees
from the CPG and beverage sectors.
He's also hired workers from Waters,
a Massachusetts company that makes
scientific equipment and products.
" Not their expensive guys, " he
clarified, " but the guys that understood
that the cannabis industry was going to
be an opportunity. "
" We tend to look at the big CPG
companies ... that have strong
maintenance organizations and strong
engineering organizations focused on
rigor in their processes. "
- Joey Muehlstein, director of talent acquisition,
Green Thumb Industries

MJBizMag April 2021

Table of Contents for the Digital Edition of MJBizMag April 2021

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