MJBizMag April 2023 - 11

FIVE QUESTIONS
What does this change
in Twitter's policy mean
more broadly for cannabis
marketing and advertising?
To me, it's a clear indication of
the normalization of cannabis as
a consumer packaged good-and
one that is moving toward more
mainstream acceptance.
By being able to open
advertising-again, with the
appropriate laws and the
appropriate rules and regulations
in mind-it is continuing to knock
down the door around normalization
of (cannabis) and how we talk about
it, how we market it and its place in
society, similar to alcohol.
It is definitely a big step
forward in that conversation and
a recognition that we're heading
toward a longer term future of
federal legalization.
Do you think there's a chance
that other social media
platforms, such as Facebook
and Instagram's parent
company Meta, might jump on
the bandwagon?
I think there's always a chance that
they will follow suit, because now
industry advertising dollars are
going to go where they're allowed.
And if Twitter is allowing it, folks
Trulieve launched its first Twitter-based
cannabis advertising campaign on Feb. 15.
are going to pay attention. I think
they will pay attention to it. We'll
see what they do.
This interview was edited for length
and clarity.
It's no longer taboo, it's no
longer completely in the shadows
anymore. And it's a major step to
see it from one of the big social
media platforms like Twitter.
Solomon Israel is a
reporter for MJBizDaily.
Reach him at solomon.
israel@mjbizdaily.com.
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MJBizMag April 2023

Table of Contents for the Digital Edition of MJBizMag April 2023

MJBizMag April 2023 - 1
MJBizMag April 2023 - 2
MJBizMag April 2023 - 3
MJBizMag April 2023 - 4
MJBizMag April 2023 - 5
MJBizMag April 2023 - 6
MJBizMag April 2023 - 7
MJBizMag April 2023 - 8
MJBizMag April 2023 - 9
MJBizMag April 2023 - 10
MJBizMag April 2023 - 11
MJBizMag April 2023 - 12
MJBizMag April 2023 - 13
MJBizMag April 2023 - 14
MJBizMag April 2023 - 15
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MJBizMag April 2023 - 18
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