MJBizMag August 2020 - 12

FiveQuestions | Angela Dawson
round-both in terms of the hemp regulations and also in
terms of socially disadvantaged farmers.
What we're waiting is for some of that to trickle down
to us everyday farmers. It hasn't quite made it. One of
the challenges in the USDA structure is that you have this
federal policy, which is really progressive and smart, and
we're so happy that the senators were able to figure that
out up in DC. But they have to be implemented here in
these small towns. What we find sometimes in these rural
areas, where programs are managed on the county level,
some folks don't really care about federal policy too much.
Your co-op started something called the Rebellion
Relief Fund. What is that?
Our farm is located in Minnesota, pretty much at ground
zero of civil unrest around community violence and public
safety for Black and brown people.
We started this Rebellion Relief Fund, and in eight days
it raised $20,000. And so far, 125 families have been
supported by the Rebellion Relief Fund. This was just an
immediate community response; we decided to help out
when we saw that neighborhood stores were shut down.
I like that as a mom and as a businesswoman in this
industry, I can jump in, pivot and respond to needs as they
come up.
What market trends are you seeing?
We are way too early to say that CBD is a bust. Because
one of the fastest-growing consumer market groups for CBD
products are women of color over the age of 40.
I feel like the general hemp market is missing it.
Marketers are going to find out as an afterthought
that there are a lot of baby boomer Black women and
other women of color who are just getting into CBD and
understanding the wellness benefits that are involved.
Kristen Nichols is editor of Hemp Industry Daily. She can be
reached at kristen.nichols@hempindustrydaily.com.
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10 Marijuana Business Magazine | August 2020
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MJBizMag August 2020

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