MJBizMag August 2020 - 18

InFocus | Images From the Cannabis Industry
Photos Courtesy of Charlotte's Web
CBD Firm Unveils Farm Art
B
oulder, Colorado-based hemp
producer and CBD maker
Charlotte's Web unveiled
part three of its " Trust The Earth "
campaign, a 76-acre farm art
installation in McPherson, Kansas, as
part of an effort launched in October
2019 to promote " the power of hemp
for health. "
The original public art display,
produced in collaboration with Los
Angeles creative agency Studio
Number One, was " grown and mown "
on more than 3 million square feet
of farmland. The behemoth art
installation required a farmer to mow
for one week using global positioning
technology to guide the process.
The final field art was installed by
Precision Mazes of Lee's Summit,
Missouri. A local farmer's plane was
used to photograph the field art
installation.
According to Charlotte's Web, the
campaign's purpose is to raise awareness
of the need for improved and
equal access to hemp-derived CBD
products.
CBD and other hemp derivatives
are available for sale in most states;
however, a handful still permit the sale
of CBD only at marijuana dispensaries.
Some states have legalized the sale
16 Marijuana Business Magazine | August 2020
Charlotte's Web commissions 76-acre farm installation encouraging CBD health benefits
of CBD as an ingredient in food,
beverages and dietary supplements,
while others have banned inhalable
and edible CBD products until they are
deemed safe by federal officials.
Hemp farming was made legal by
the 2018 Farm Bill, but the U.S. Food
and Drug Administration has stipulated
that CBD and other hemp derivatives
are not " generally recognized as safe "
and cannot be sold in food and dietary
supplements.
Officials submitted cannabidiol
enforcement policy draft guidance to
the White House Office of Management
and Budget in July, meaning that longawaited
industry guidance on CBD is
nearing. (See " FDA Makes Moves on
Cannabis Research and CBD Enforcement "
on page 22 for details.)

MJBizMag August 2020

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