MJBizMag August 2020 - 44

How to Compete With the Illicit Market
CUSTOMER SERVICE & EDUCATION
Providing good customer service and educating shoppers about
cannabis in a way that makes them feel comfortable appeals
both to newbies and veteran marijuana users who might
not have tried a wide array of products, such as edibles,
concentrates, tinctures and topicals.
" That's a competitive advantage that you have over illicit
operators. They're not going to have the setup for customer
service and educating their customers, reaching out to those
demographics, " said Zachary Pitts, CEO of Ganja Goddess.
The Green Solution (TGS), a retail chain in Colorado, offers
customers " concierge level " service where they get one-on-one attention
from budtenders.
" One of our big things is education, " said Steve Lopez, CEO of The Green
Solution (TGS). " When people come into our stores, they get one-on-one
attention. And during that point, we explain to them our processes. They
understand they're buying the safest product in the market. "
" Onboarding " new patients is something that Curaleaf spends time on
as well. New patients receive consultations about what products might
best meet their needs and are also told how the company's products are
made and tested.
" You really give them a comfort and become the experts on cannabis
for anybody looking to either step into cannabis, or anybody that's
already there and has evolving questions as their conditions may
change, " Melillo said.
" I think face-to-face you build both confidence and your reputation.
And having those conversations is supported by the labeling and the
transparency that we provide. "
The Green Solution in
Colorado makes a point
of offering customers
one-on-one attention.
Courtesy Photo
42 Marijuana Business Magazine | August 2020

MJBizMag August 2020

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