MJBizMag August 2020 - 47

The vaping health scare of 2019
brought renewed attention
to the importance of safe,
well-manufactured hardware.
Another advantage that legal operators
have is the proven safety of their
products through lab testing and other
compliance measures. This is especially
noteworthy in the wake of last year's
vaping crisis, in which an additive found
primarily in illicit THC vape cartridges,
vitamin E acetate, was blamed for
scores of deaths and illnesses.
" I think particularly on the vape
product side we could be doing a better
job of letting people know why they
should be purchasing from the legal
market, " said Andrew Kline, director of
public policy at the National Cannabis
Industry Association.
Melillo from Curaleaf agreed. " What's
really important is the ability for
Curaleaf to carve out its reputation on
quality and safety, which has probably
been the main focus that combats
against the illegal market. It's one of
the things that you
hear most from our
customers, that you
understand what
you're getting. It's
labeled, it's safe, it's regulated-and
that's where we can really differentiate, "
he said.
While it might be easier to make
a safety pitch for legal vapes, some
executives perceive illicit-market
consumers to be less concerned about
lab results.
" The ability to have tested cannabis
versus nontested cannabis isn't a factor
(for those buying outside the legal
cannabis market). My friends that still
access the illicit market do not seem to
care about that because they believe
anecdotal evidence shows the cannabis
stream has been fine for 100 years, "
Goldsberry said.
August 2020 | mjbizdaily.com 45
THE SAFETY PITCH
http://www.mjbizdaily.com

MJBizMag August 2020

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