MJBizMag August 2020 - 61

San Diego-based Outbound Brewing
creates hemp-infused nonalcoholic
beers. Infused beverages are one of
the more difficult products for illicit
manufacturers to produce.
Courtesy Photo
Products to One-Up
THE ILLICIT MARKET
Cannabis-infused beverages, topicals, patches and pills
are hard for unlicensed producers to replicate
By Margaret Jackson
T
he illicit market takes a large
chunk of sales away from licensed
cannabis businesses, but products
that are difficult to replicate or require
expensive equipment to manufacture
generally are found only in legal
marijuana shops.
Manufacturing and selling such
products is one way for legal cannabis
businesses to draw new customers and
get a leg up on the illicit market.
Products that aren't easily duplicated
include:
* Topicals and salves.
* Dissolvable tablets.
* Tinctures.
* Pills and capsules.
* Transdermal patches.
* Infused beverages.
DOING YOUR HOMEWORK
" The black market looks for very simple
things like flower and high-milligram
edibles, " said Lyden Henderson, chief
operating officer of
San Diego-based Outbound Brewing,
which makes THC- and CBD-infused
beers. " The illicit market counts
milligrams; they want the highest
milligrams of THC per dollar. "
Outbound Brewing is vigilant about
working only with licensed distributors
to get its infused beers onto store
shelves, according to Henderson. The
extra step provides yet another way
to ensure business goes to state-legal
cannabis companies.
" Before the track-and-trace system
was implemented, we would collect
August 2020 | mjbizdaily.com 59
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MJBizMag August 2020

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