MJBizMag August 2020 - 65

KushCo sells stickers to help marijuana companies track their products throughout the supply chain. Courtesy Photo
C
hinese manufacturers have been
knocking off high-end products
for years-think Louis Vuitton
bags, Air Jordan sneakers and Rolex
watches. Now, they've gone one step
further: making counterfeit cannabis
packaging that's helping to bolster the
illicit market.
Often, the counterfeit packaging
looks so much like the real thing that
consumers believe they're purchasing
a legitimate product that has been lab
tested to comply with state laws such as
those governing mold and pesticides.
To combat bogus packaging, many
cannabis companies are turning to
technologies such as radio frequency
identification (RFID) tags and tamperproof
holograms and incorporating
them into their packaging.
Brothers Vicken and Shant Jabourian,
co-founders of the San Diego-based
anti-counterfeiting and brand-protection
company CannVerify, said that before
they sell the company's tamper-proof
holographic seals with unique QR codes,
they verify the business they are selling
to is legitimate.
To avoid selling its seals to illegitimate
businesses, CannVerify:
* Confirms that emails come from an
official company domain.
* Checks the company's license number
against state records.
* Asks to see the company's physical
product line and packaging.
* Tracks where the products are sold.
* Looks at social media to ensure
the company has a history and is
credible.
" The source for the fake packaging is
China, " Vicken Jabourian said. " You have
the manufacturers making packaging for
legitimate businesses and counterfeiters
asking to reproduce the packaging. "
August 2020 | mjbizdaily.com 63
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MJBizMag August 2020

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