MJBizMag February 2023 - 48

UNBOXED Cannabis Packaging and Design Insights
Freshness First
Huue pairs innovative flower vaping product with sturdy, vibrant packaging
By Kate Bertrand Connolly
P
ackaging for Huue PlantBased
Vapes provides
product protection as well as
convenience.
The New Haven, Connecticutbased
company manufactures
fresh-compressed cannabis flower
pucks that can be used in almost
any flower-vaping device. The
pucks launched in late 2021 and are
now sold at select Massachusetts
retailers.
The donut-shaped pucks are
packaged in a child-resistant tin
with a sliding lid. Inside the tin, a
polystyrene blister tray covered with
resealable film holds seven pucks.
The Huue logo is embossed on
the tin's lid, and paperboard belly
bands are color-coded and printed
with one of five product variations
for users targeting fun, physical
recovery, productivity, relaxation
and sleep.
" We wanted minimal yet functional,
safe and effective packaging, "
Michael Fensterstock, Huue's
co-founder and chief operating
officer, told MJBizMagazine. The
package, he said, is " small, convenient
and portable. "
In Living Color
Huue worked with packaging
supplier KacePack and marketing
agency Digital Surgeons to develop
the package. " We custom-designed
the insert for freshness and to keep
each puck safe and simple to use, "
Fensterstock said.
In their individual compartments,
the pucks are protected from
crumbling. The airtight film seal
defends against oxidation and
48 February 2023 | MJBizMagazine
moisture; it also keeps odor
from escaping.
To use the product, a consumer
peels back the food-grade film and
then drops the puck directly into
their vaping device, leaving their
hands clean and odor-free.
The lid of each tin is painted with
a color tied to the product variant
inside the tin, a visual strategy
that resonates with Huue's use of
full-spectrum marijuana flower.
" We spent a lot of time talking
about color theory " during package
development, Fensterstock said.
" We know that colors play direct
(and) indirect roles in determining
purchase behavior. "
The colorful lids are rendered
in polyurethane paint, which is
flexible enough to tolerate the
tinplate-forming process without
peeling or cracking.
Simple and Discreet
Nothing about the Huue packaging
broadcasts " cannabis. " When
the belly band is removed, the
company's logo is the only brand
indicator.
Batch information appears
on the bottom of the tin, on a
pressure-sensitive label, and other
legally required language is printed
on the underside of the band.
The result, Fensterstock said, is
a " non-cannabis-looking product "
whose packaging offers discretion
and convenience.
To suggest a product, email
magazine@mjbizdaily.com.
SUPPLIERS
Tin, tray and film seal:
KacePack, kacepack.com
Package and brand
design: Digital Surgeons,
digitalsurgeons.com

http://www.kacepack.com http://www.digitalsurgeons.com

MJBizMag February 2023

Table of Contents for the Digital Edition of MJBizMag February 2023

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