MJBizMag January 2022 - 62

UNBOXED Cannabis Packaging and Design Insights
Pure Appeal
Packaging for Äkta cannabis products integrates environmental
responsibility and distinctive design
By Kate Bertrand Connolly
T
he packaging for
Äkta cannabis
products combines
sustainability and shelf
appeal. All the brand's
packaging is recyclable, and
the stylized illustrations
and lively colors reflect the
primary ingredients.
" We opted to have
an aesthetic that is a bit
lighter, brighter and softer
than most of the packaging on
the market, which commonly
appeals to a younger, edgier
male demographic-especially
in the concentrates market, " said
Marc Rassel, creative director
at Hava Cos., which makes Äkta
products. " We want the brand
and packaging to be approachable
for all consumers, both new and
experienced. "
The Äkta product line includes
live rosin cartridges, gummies and
dabbable live rosin. The products
are made from cannabis flower
grown in living soil by Äkta's
sister company, Hava Gardens.
Carbondale, Colorado-based Äkta
then uses a solventless technique to
make ice-water hash.
A Stylish Product Line
The brand uses paper tubes for
its vape cartridges, aluminum tins
for its gummies and a glass jar
inside a paper tube for live rosin
concentrate.
" We want to be able to extend
this mindset of sustainability
as much as we can, so a logical
62 January 2022 | MJBizMagazine
step is to use as many recyclable
materials as possible in our product
packaging, " Rassel said.
The tins and jars provide the
barrier protection required to
preserve product quality and
integrity, and the tins also keep
the gummies from getting stale.
SUPPLIERS
Gummies tin: Tin Canna,
tin-canna.com
Live rosin and vape
cartridge packaging: The
Paper Tube Co., papertube.co
Design: Tiny Hammer,
tinyhammerdesign.com
Paper tubes provide sufficient
protection for the vape cartridges
because the carts themselves are
sealed. The Illinois-based Paper
Tube Co. supplies Äkta with the
tubes, and California-based Tin
Canna supplies the child-resistant,
senior-friendly tins.
Echoing Äkta's brand attributes of
sustainability and quality, its package
graphics are clean, vibrant and
organic. Graphics on tins for each
of the seven gummy flavors feature
an illustration of the primary
ingredient(s) in each flavor, such as
berries and lemon on the Blueberry
Lemonade indica gummy tin.
Similarly, the cartridge packaging
features three unique graphic
designs. Hava Cos. worked with
New York-based designer Erica
Simon, owner of Tiny Hammer, to
create all the package graphics.
This fresh take on cannabis packaging,
Rassel said, is " much more
inviting to new and experienced
consumers alike. "
To suggest a product for this
department, email magazine@
mjbizdaily.com.

http://www.tin-canna.com http://www.papertube.co http://www.tinyhammerdesign.com

MJBizMag January 2022

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