MJBizMag July 2020 - 114

NotableQuotes | Insightful Industry Observations
Streaming events and digital advertising are going
to become more prevalent in the future. It will
challenge marketers-particularly brands-to think
about new and unique ways to get the product and
brand education out there, as it has the potential to
get your message to either a wider audience or drill
down to specific demographics.
- Alexis Mora
Head of marketing at Oakland, California-based Harborside, on what marijuana
companies likely learned about marketing during the COVID-19 outbreak.
Source: Marijuana Business Daily
No. 1, support the retailers who
are carrying our products and
who are selling them online,
and No. 2, how can we drive
more traffic to our e-commerce
site and potentially shift that
distribution channel
a little bit.
- Jennifer Culpepper
Co-founder of Maryland-based i+i Botanicals,
which sells CBD-infused beauty products, on
how her company refocused its sales strategy
after the coronavirus outbreak.
Source: Hemp Industry Daily
Source: Marijuana Business Daily International
We were successful in
finding a partner ... (but)
the money wasn't there.
... I was surprised at the
number of (cannabis
producers)-and we're
talking big ones-that
actually underestimated
the complexity of
producing and packaging liquid infused drinks.
They undervalued having that competency.
They thought they could just go buy it. I guess
we'll all see if that plays out over time, if that
was a wise choice in terms of the amount of
capital that they've had to invest and the return
on that capital and, frankly, the complexity
associated with doing that.
- George Croft
CEO of Ontario, Canada-based Waterloo Brewing,
on why his company ended its two-years-plus bid to
enter the cannabis-infused beverage market.
112 Marijuana Business Magazine | July 2020

MJBizMag July 2020

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