MJBizMag July 2021 - 63
Lume currently has 31 stores, most about an hour away
from one another. However, Dowdell doesn't worry about his
stores cannibalizing one another.
" Each market is different. I think we have a couple stores
that are 20 minutes from one another, and they all do fine, "
Dowdell said. As long as the demand is there, the distance
between stores doesn't matter, he added.
TIMING PERSONNEL
Another challenge is coordinating payroll with the opening of
a store. Because of regulations and an unpredictable approval
process, it's difficult to forecast the day when a store will open.
At the same time, businesses must have employees hired and
trained in advance of the opening and on the payroll. If there is
a significant delay between when an executive believes a store
will open and when it actually opens, the company could end
up paying retail employees before they have sold anything.
" You have a staff that's trained and ready to go, and
sometimes you don't have anything for them to do because we
got delayed. There's nothing I can do about that, but we'll find
something for them to do, " Dowdell said.
For example, now that there are stores within one hour
of each other, it's easier to send new employees to different
stores to shadow other employees and learn from them.
" We end up with a better trained salesforce now because
they're able to go and work in a real store before their stores
opens. ... So now we open up with a team that's much more
experienced. "
Lume also tries to standardize the hiring of leadership
teams, according to Dowdell. The company tries to have store
managers hired and ready to start 90 days before a store opens,
while assistant managers start about 60 days before launch.
The company hires the rest of the leadership team about a
month before the store opens, and then the staff starts up to
two weeks before the store opens, Dowdell said.
" It's important to standardize the follow-up training. That
was one of the things that we got better at as we were opening, "
he added. " We had standard training, but we needed to do
more follow-up training to make sure that everyone was
learning new things and as new products came out. "
Omar Sacirbey is a reporter for
Marijuana Business Magazine.
You can reach him at
omar.sacirbey@mjbizdaily.com.
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MJBizMag July 2021
Table of Contents for the Digital Edition of MJBizMag July 2021
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