MJBizMag July 2022 - 37

maker Papa & Barkley has done with its
so-called in-home-use tests.
DEDICATED CONSUMERS
While research into the harms of cannabis
still make up the bulk of studies
on the plant, there are an increasing
number of studies into marijuana's
impact on specific ailments, such as
pain management, opiate replacement,
brain inflammation and sleep
problems, among others.
This is critical at a time when the
cannabis industry is maturing to a
point where consumers who once were
content to jump from product to product
will increasingly select items that
provide consistent relief, Dahmer said.
" There is a very marked amount of
attrition for new patients that come
into any market, " Dahmer said. " One
way to combat attrition is to find a
therapy that truly works for patients. "
After decades of restrictions, cannabis is entering a new era of expanded
research in the United States. Universities and other scientific institutions
are undertaking serious studies into the therapeutic benefits of the plant.
This likely will benefit the industry and create opportunities for individual
businesses, but note:
* There are various ways to pursue cannabis research-from federally approved
studies that are costly and time-consuming to surveys about product efficacy
that are relatively inexpensive and quick.
* While there has been an increase in studies that look at cannabis' therapeutic
benefits, most federally funded marijuana studies focus on negative issues such
as addiction and impairment.
* Some cannabis businesses have received U.S. Drug Enforcement Administration
licenses for cannabis research; some are involved in research partnerships
with universities and other entities. Businesses can find university partners
for marijuana studies by networking at medical conferences and identifying
interested parties through the growing amount of cannabis research literature.
* Cannabis businesses interested in pursuing studies should maintain a
database of consumers, which provides an easy-to-access pool of potential
subjects for studies.
* Funding for cannabis research from the federal government and universities is
still modest, but grants and other sponsorship opportunities are increasing.
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MJBizMag July 2022

Table of Contents for the Digital Edition of MJBizMag July 2022

MJBizMag July 2022 - 1
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