MJBizMag July 2022 - 56

UNBOXED Cannabis Packaging and Design Insights
Happy Trails
Ayr Wellness' down-to-earth pre-roll package is practical, eco-friendly
By Kate Bertrand Connolly
T
he Trailstix Slack Pack, a
pre-roll multipack, offers
outdoorsy consumers
convenience and portability with a
back-to-nature sensibility.
Miami-based Ayr Wellness, a
vertically integrated multistate
cannabis operator, introduced the
Slack Pack under its Stix Preroll Co.
brand in Massachusetts in 2021 and
began the product's national rollout
this summer.
The package design " was inspired
by the slack packers, who carry
only what they need, with no
added weight, " said Jeff Finnerty,
senior vice president of marketing
at Ayr Wellness.
Have a Light?
The tray's main compartment
contains seven half-gram pre-rolls
wrapped in vellum; a paperboard
insert holds a cache of matches. A
match striker is attached to the side
of the tray.
GPA Global, a packaging
manufacturer with North American
headquarters in Seattle, created the
custom box and prints the childresistant
package using four-color
offset lithography and gold-foil
stamping.
" We considered several interesting
packaging solutions, but the built-in
matches and striker on the box were
the major difference, " Finnerty said.
" The ability to have a complete and
compact solution in one package
aligns with the brand ethos. "
Graphics for the Trailstix Slack
Pack, designed by San Franciscobased
Pocket Made, feature
56 July 2022 | MJBizMagazine
faux wood grain and images of
mountains, trees and clouds.
The packaging materials also
emphasize nature. The sleeve is
paperboard, and the rigid sliding
tray is made from chipboard with
a natural paper liner. " We use
unbleached and uncoated kraft
paper, which captures the essence
of being outdoors-natural and
untainted, " Finnerty explained.
Friendly Reminders
Although foil stamping can
increase packaging costs, any cost
differential on this package was
worth it to Ayr.
" It's about being on-brand, "
Finnerty said. " That's the driving
force for the design-to bring the
brand to life in our customer's
hand. " The contrast between the
natural paper and gold foil gives the
Slack Pack " a nice premium look,
while still being easily recyclable. "
The package uses more than
90% recycled content as well
as biodegradable materials. In
addition, the Slack Pack materials
are from Forest Stewardship
Council-certified paper stocks,
SUPPLIERS
Package printing/converting:
GPA Global,
gpaglobalcannabis.com
Graphics: Pocket Made,
pocketmade.com
which ensures they come from
responsibly managed forests.
The chasing-arrows recycling
symbol and a reminder to " Keep Our
Trails Clean " are printed on the end
of the sleeve, encouraging consumers
to be mindful about disposal.
They will find a different
reminder inside the package, after
they've consumed all the pre-rolls:
The bottom of the tray is printed
with a note that it's " Time to
Resupply. "
To suggest a product, email
magazine@mjbizdaily.com.
http://www.gpaglobalcannabis.com http://www.pocketmade.com

MJBizMag July 2022

Table of Contents for the Digital Edition of MJBizMag July 2022

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