MJBizMag July 2022 - 58

SEED TO CEO Sound Bites from the MJBiz Podcast
E
veryone wants to get in on the cannabis market. The podcast
" Seed to CEO " gives marijuana entrepreneurs an edge.
Each week, MJBiz interviews a cannabis executive to learn
the stories behind their successes and failures.
To hear from those who have been there and done that, visit
mjbizdaily.com/podcast or listen to " Seed to CEO " wherever you
get your podcasts.
These " Seed to CEO " podcast guests answered:
What is something you wish someone had told you about the challenges of leadership?
SEED
TO
CEO
Tune In Today!
ROSS LIPSON
CEO, Dutchie
Bend, Oregon
LISA BUFFO
CEO, Cannabis Marketing
Association
Denver
Lean in on who you are as a
person. But just as importantly,
know what you're not as great at
and listen to others and empower
others to give you those answers.
Imposter syndrome is real. I
think we all feel like we need to
be the best at everything if we
want to be the leader, but that's
just not the case.
Leadership comes in many
different shapes, sizes and colors.
I've found practicing servant
leadership has been very helpful:
surrounding myself with experts
and leaning on them and being
humble.
I know what I know. But most
importantly, I know what I don't
know.
I wish that somebody had told me
how much you are going to have
to sustain your own motivation
and energy.
There's a lot of glorification of
leadership in this space. I hear
from folks outside of the industry
that say, " Oh, what you're doing
is so cool, you must be having so
much fun. " And a lot of days, it is.
But a lot of days, it's not.
The amount of mental energy
it takes to launch and run an
organization in a space as ...
complex and competitive and
fast-paced as cannabis can be
tremendous. And I didn't realize
how much of a support system I
needed to have around me.
WANDA JAMES
Founder & CEO, Simply Pure
Denver
I tell people that leadership
doesn't always feel good.
Leadership means that, at key
points in your life, certain people
are going to be very angry at you.
Leadership is very lonely.
But when you're doing
something that you believe
in-and I think it comes down to
your heart and your soul, if it's
what you believe in-then, by all
means, you fight every which way
that you go, and the naysayers
will fall off.
You will find that you know
your way through it. But, yeah,
leadership is a tough road.
Comments have been edited for length and clarity.
58 July 2022 | MJBizMagazine
http://www.mjbizdaily.com/podcast

MJBizMag July 2022

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