MJBizMag March 2021 - 66

BestPracticesInRetail | Solomon Israel
Oregon retailer Gnome Grown╩╝s
sales floor was designed
by Phoenix-based High Road
Design Studio.
Courtesy Photo
High Design
M
arijuana still carries a stigma
in many communities.
Adopting the right design
can make a cannabis store feel more
comfortable for shoppers.
There's no single right way to design
a marijuana retail store. But making
deliberate design choices that reflect
your brand and values can build buzz,
draw new customers and keep them
coming back for more.
Design Insights
Veteran dispensary designer Megan
Stone is the founder and creative
director of Phoenix-based High Road
Design Studio, which focuses on
marijuana retail design and branding.
Since launching the company in
2013, Stone's team has worked on 62
cannabis retail outlets in 17 states.
After establishing the basic
boundaries of a new dispensary project
Retailers focus on seamlessly moving customers
and making a lasting impression
such as local regulations and the real
estate itself, Stone said the next step
is taking " a very close listen to the
client's brand and their story-and who
they're trying to be and how they're
trying to go about doing it. "
Although it's hard to distill the entire
spectrum of store design into only a
few categories, Stone sees three broad
archetypes for dispensary design, each
exemplified by a High Road project:
High-volume retail: Happy Valley,
a Massachusetts recreational
marijuana outlet with locations in
Boston and Gloucester, was designed
with the goal of maximizing customer
throughput.
To do that, Stone said High Road
used express checkouts, separating
the cashier from the order-pickup
counter to speed up transaction
processing time and minimize
bottlenecks.
66 Marijuana Business Magazine | March 2021
Cannabis stores with a striking design
can attract positive attention from
customers, neighbors and the media.
But retail design choices also must
be highly functional and put the
customer first. Tips for achieving a
winning design include:
* Considering consulting with a
designer, even if you can't afford a
design firm from start to finish.
* Thinking from a customer's
perspective in order to meet their
needs and desires.
* Contemplating how design choices
reflect your brand and mission.
* Using design to minimize
bottlenecks and ensure efficiency.
* Knowing that a top-notch
construction team will be needed
to implement your design vision.
" They didn't sacrifice the retail
experience, either. They still have a
beautiful showroom. The products are
displayed very (nicely), and everything
is behind glass, " Stone said.
Education-driven retail: Design
centered around teaching is a good fit
for medical marijuana dispensaries
such as Maitri Medicinals in Pittsburgh,

MJBizMag March 2021

Table of Contents for the Digital Edition of MJBizMag March 2021

MJBizMag March 2021 - 1
MJBizMag March 2021 - 2
MJBizMag March 2021 - 3
MJBizMag March 2021 - 4
MJBizMag March 2021 - 5
MJBizMag March 2021 - 6
MJBizMag March 2021 - 7
MJBizMag March 2021 - 8
MJBizMag March 2021 - 9
MJBizMag March 2021 - 10
MJBizMag March 2021 - 11
MJBizMag March 2021 - 12
MJBizMag March 2021 - 13
MJBizMag March 2021 - 14
MJBizMag March 2021 - 15
MJBizMag March 2021 - 16
MJBizMag March 2021 - 17
MJBizMag March 2021 - 18
MJBizMag March 2021 - 19
MJBizMag March 2021 - 20
MJBizMag March 2021 - 21
MJBizMag March 2021 - 22
MJBizMag March 2021 - 23
MJBizMag March 2021 - 24
MJBizMag March 2021 - 25
MJBizMag March 2021 - 26
MJBizMag March 2021 - 27
MJBizMag March 2021 - 28
MJBizMag March 2021 - 29
MJBizMag March 2021 - 30
MJBizMag March 2021 - 31
MJBizMag March 2021 - 32
MJBizMag March 2021 - 33
MJBizMag March 2021 - 34
MJBizMag March 2021 - 35
MJBizMag March 2021 - 36
MJBizMag March 2021 - 37
MJBizMag March 2021 - 38
MJBizMag March 2021 - 39
MJBizMag March 2021 - 40
MJBizMag March 2021 - 41
MJBizMag March 2021 - 42
MJBizMag March 2021 - 43
MJBizMag March 2021 - 44
MJBizMag March 2021 - 45
MJBizMag March 2021 - 46
MJBizMag March 2021 - 47
MJBizMag March 2021 - 48
MJBizMag March 2021 - 49
MJBizMag March 2021 - 50
MJBizMag March 2021 - 51
MJBizMag March 2021 - 52
MJBizMag March 2021 - 53
MJBizMag March 2021 - 54
MJBizMag March 2021 - 55
MJBizMag March 2021 - 56
MJBizMag March 2021 - 57
MJBizMag March 2021 - 58
MJBizMag March 2021 - 59
MJBizMag March 2021 - 60
MJBizMag March 2021 - 61
MJBizMag March 2021 - 62
MJBizMag March 2021 - 63
MJBizMag March 2021 - 64
MJBizMag March 2021 - 65
MJBizMag March 2021 - 66
MJBizMag March 2021 - 67
MJBizMag March 2021 - 68
MJBizMag March 2021 - 69
MJBizMag March 2021 - 70
MJBizMag March 2021 - 71
MJBizMag March 2021 - 72
MJBizMag March 2021 - 73
MJBizMag March 2021 - 74
MJBizMag March 2021 - 75
MJBizMag March 2021 - 76
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-february-2023
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-january-2023
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-buyers-guide-lighting-23
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-november-december-2022
https://www.nxtbook.com/emerald/MJBizMag/202210
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-buyers-guide-sustainability
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-march-2022
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-buyers-guide-cannabis-retail
https://www.nxtbook.com/emerald/MJBizMag/202204
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-february-2022
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-buyers-guide-cannabis-security
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag
https://www.nxtbook.com/emerald/MJBizMag/202208
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-july-2022
https://www.nxtbook.com/emerald/MJBizMag/2022-buyers-guide-indoor-grow
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-may-june-2022
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-packaging-automation-buyers-guide-january-2022
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-november-december-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-october-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmagazine-september-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmagazine-september-2021-lighting-buyers-guide
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-august-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-july-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-may-june-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-april-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-march-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-february-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-january-2022
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-january-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-november-december-2020
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-october-2020
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-september-2020
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-august-2020
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-july-2020
https://www.nxtbookmedia.com