MJBizMag March 2023 - 13

FIVE QUESTIONS
As new countries come online
with legalization and regulation,
we'll be looking to those markets
where we can supply-and
hopefully where we can have our
Indigenous brand represented.
Why is Indigenous participation
relatively low in Canada's
adult-use cannabis industry?
Douglas: Adequate and
meaningful consultation (with
Indigenous communities) did not
take place when the legislation
was rolled out.
We talk about " reconciliation, " but
it hasn't happened yet. There was
an opportunity with the cannabis
legislation, but it didn't happen.
I think it goes back to the
fundamental issues that still
exist in our country related to the
recognition of Indigenous inherent
rights and title and treaty rights.
These have been continuously
overlooked in many areas.
Do you have any advice for
other businesses looking to
follow in your footsteps?
Douglas: For other Indigenous
groups, come and talk to us. We're
happy to help, even if it's advice
and not in a consulting fashion.
Seeking advice from other
producers who have gone through
the process successfully is very
important, because we've made
some mistakes, been through the
ups and downs, and we're happy to
share those experiences with other
Indigenous groups.
Can you share any of those
hurdles and how you
overcame them?
Douglas: There were big challenges
in getting Shxwhá:y its Section 119
deal for retail with the province (of
British Columbia). That was a long
process. It took years.
My advice is, don't give up. Keep
working toward your vision. A lot of
willpower, work and resources will
make it happen.
This interview was edited for length
and clarity.
Matt Lamers is the
international editor
of MJBizDaily. Reach
him at matt.lamers@
mjbizdaily.com.

https://primeflex.com/cannabis-labels/

MJBizMag March 2023

Table of Contents for the Digital Edition of MJBizMag March 2023

MJBizMag March 2023 - 1
MJBizMag March 2023 - 2
MJBizMag March 2023 - 3
MJBizMag March 2023 - 4
MJBizMag March 2023 - 5
MJBizMag March 2023 - 6
MJBizMag March 2023 - 7
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