MJBizMag May-June 2021 - 8

FromtheEditor | Kate Lavin
Renewed Focus on the Body
T
The coronavirus pandemic heightened consumers' interest
in managing their own health
hey say those who have their health have everything. This
notion really hit home during the past 15 months.
In reporting this month's cover story, our reporters
were told by multiple sources that consumer interest in
cannabis to combat anxiety and help with sleep was higher
than ever before-among medical patients, recreational
users and first-time consumers alike.
Trendy Delta-8 THC
To help understand how consumer attitudes toward using
cannabis for wellness are changing, my colleague Kristen
Nichols spoke with Vince Sanders. (See page 10.) The
founder and CEO of CBD American Shaman has grown his
retail concept to 365 stores. When delta-8 THC started taking
off, Sanders believed the novel cannabinoid might steal
market share away from CBD. However, he said that has not
been the case.
" If you're using a CBD product and it's working for you,
there's absolutely no reason for us to move you or even
suggest another product, " Sanders said. " Now, if you say,
'This works great, but I still have a little bit of pain. I wish I
could get rid of it.' Then we might start talking to you about
a product like D-8. "
In fact, delta-8 THC is just one of several minor cannabinoids
that cannabis breeders and product manufacturers
are looking to coax out of the plant and include in items for
the health-conscious consumer.
Not-so Minor Leagues
Laura Drotleff, a Marijuana Business Magazine contributor
and reporter for our sister publication, Hemp Industry Daily,
did a deep dive into minor cannabinoids for this issue. She
found pharmacists, researchers and cannabis industry
professionals hard at work uncovering which of about 130
known cannabinoids could provide relief for anxiety, insomnia
and myriad other conditions.
Already, several popular brands are offering products
with CBN and THC-V, known for their efficacy against sleep
disorders and post-traumatic stress disorder, respectively.
And extraction for CBG-a popular cannabinoid when treating
Crohn's disease, glaucoma and nausea-was up 126%
in 2020 compared to 2019.
Proceed With Caution
But before extractors and product manufacturers start
counting the money that could come from cannabis-based
8 Marijuana Business Magazine | May-June 2021
supplements, they should read the advice of Dr. Priyanka
Sharma on page 14. The owner of Colorado-based cannabinoid
manufacturer Kazmira penned a column in this
issue about the importance of research for cannabis-based
supplements.
As the industry becomes more sophisticated, consumers
will increasingly demand clinical testing and scientific data
about the products they are buying. Of equal importance:
Does pairing cannabinoids with beneficial supplements
guarantee a positive outcome? Having clear data ahead of
product launch can save money on recalls, legal fees and a
ruined reputation.
As more Americans take charge of their health, it's important
to learn how to meet your consumers where they are.
Turn to page 40 to pick up tips from some of our industry's
brightest minds and learn where the future of plant-based
wellness is headed.
Kate Lavin
Marijuana
Business
Magazine
Editor

MJBizMag May-June 2021

Table of Contents for the Digital Edition of MJBizMag May-June 2021

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