MJBizMag May-June 2022 - 13

FIVE QUESTIONS
asking for our product. And I'll be
honest, I don't know whether the
folks are asking for our product
because it's sustainable. I don't
think so. I think they're asking
for it because it's really good and
sustainable. It checks multiple boxes.
Pot Zero is located
in Gypsum, Colorado.
Do your retail buyers have an
interest in sustainably grown
products?
The dispensaries are interested in
sustainability. This is such a competitive
industry right now that it
does become a pricing issue. But if
you don't have electrical costs, you
can price better.
So, the dispensaries that we
sell to love our model, they love
our quality, and they have local
followings that come in specifically
Is your flower sold on the
wholesale market with Pot
Zero on the label?
Our flower goes to the dispensaries,
and we leave it up to them to
decide if they want to push the Pot
Zero brand or be more generic and
it ends up in their own packaging.
We're not that fussy about that
right now because we think folks
are going to find out where our
weed is. We have a following.
We also (use social media to) say,
" Hey, look, we just did X pounds at
such and such dispensary, " and the
folks know it's there. They know to
go in and ask for that Black Eyed
Katy that tested at 33%; they know
that's Pot Zero.
Would we love to just have
branded Pot Zero going out like
Coca-Cola? Of course, we would.
Isn't that everybody's dream in this
business? But right now, the vertical
model and the uniqueness of it,
you've kind of got to go with the
flow.
This interview was edited for length
and clarity.
John Schroyer is the
chief correspondent of
MJBizDaily. You can reach
him at john.schroyer@
mjbizdaily.com.

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MJBizMag May-June 2022

Table of Contents for the Digital Edition of MJBizMag May-June 2022

MJBizMag May-June 2022 - 1
MJBizMag May-June 2022 - 2
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