MJBizMag May-June 2022 - 64

UNBOXED Cannabis Packaging and Design Insights
Outside In
Packaging for Noble Nectar concentrates offers unboxing surprises
plus product credibility
By Kate Bertrand Connolly
N
oble Nectar's packaging
design is a multitasker:
It pops on the shelf, is
inviting to open and leverages
tech to deliver in-depth product
information.
The Noble, Oklahoma-based
company, a single-source cannabis
operation that sells concentrates
and other medical marijuana (MMJ)
products, sets itself apart with
graphics printed inside its cartons.
" Unboxing ... is such a joyful
part of the process, " said Miranda
Cummings, Noble Nectar's marketing
director. " Why would you leave the
part right before (patients) get to
the product blank? "
The company includes a note
to patients on the carton's inside
top panel, congratulating them for
choosing one of its products.
Arvada, Colorado-based Full
Scale, which prints Noble Nectar's
packaging, does not charge extra for
interior printing, Cummings added.
In addition to printing services,
Full Scale supplies Noble Nectar
with jars and cartons, and Allston,
Massachusetts-based Calyx
Containers supplies the company
with dram containers.
Noble Nectar uses its cartons to
feature decorative touches partly
because they offer a larger canvas
than the concentrates' primary
packaging. " A concentrate dram
only gives you so much room for
design, " Cummings noted.
Path of Inclusivity
Adult-use cannabis is not permitted
in Oklahoma, but MMJ products
64 May-June 2022 | MJBizMagazine
are proliferating in the state's
dispensaries. In this crowded retail
environment, patients can quickly
identify Noble Nectar's packaging
on-shelf thanks to its consistent
hexagonal/honeycomb graphics and
bright yellow-and-black palette.
The gender-neutral color choice
underscores how the company views
its target consumer. The aim was
" to make sure that all consumers,
no matter how they identify, felt
attracted to our products through
our design, " Cummings said.
" Historically, cannabis has been a
male-dominated interest and industry,
and that has certainly changed
now. We want to be on that path of
inclusivity and catering to as many
demographics as we can, " she added.
Just the Facts
As a call to action, the cartons
display the company's Instagram
handle, and links in its Instagram
bio direct patients to cannabiseducation
resources. Additionally,
the package's back label provides
a QR code that delivers detailed
Photo Courtesy of Art of Cannabis Co.
SUPPLIERS
Jars, cartons and printing:
Full Scale, fullscaleco.com
Dram containers: Calyx
Containers, calyxcontainers.com
Cartridges: 3Win (CCell
distributor), 3wincorp.com
results of lab tests, including each
product's cannabinoid composition.
" Providing the test results
through a QR code on your labels
is a no-brainer that provides
education and authenticity of the
products to our patients, especially
ones that are interested in specific
terpene profiles, " Cummings said.
As for the brand's retail customers,
she added, " most retailers in this
industry want to look as clean, professional
and established as possible,
and ... we check those boxes for our
dispensary partners. "
To suggest a product, email
magazine@mjbizdaily.com.
http://www.fullscaleco.com http://www.calyxcontainers.com https://calyxcontainers.com/

MJBizMag May-June 2022

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