MJBizMag May-June 2023 - 40

Reimagining Retail
The Bohemian Chemist is
located in Philo, California.
Courtesy Photo
Weed in the
Wine Country
Vertically integrated cannabis company implements
business model based on boutique wineries
By Kate Lavin
ost-Prohibition,
the alcoholic
beverage industry
had a head start of
nearly 80 years before voters legalized
the United States' first regulated, adultuse
marijuana markets in 2012.
In the years since, cannabis
companies have leaned into the
similarities between alcohol and
marijuana, with some manufacturers
creating THC-infused beers, seltzers
and wines.
Jim Roberts, owner of The Bohemian
Chemist in Philo, California, adopted a
38 May-June 2023 | MJBizMagazine
different angle when applying lessons
from the alcohol industry to his small,
vertically integrated cannabis business,
which sits in Mendocino County at
the junction of wine country and the
Emerald Triangle.
" When I talked to small wineries,
there were always different silos that
would make their businesses work, "
he said. " One would be direct sales
to consumers in a location like a
tasting room. The second would be
having their wines either served at a
restaurant through their distributor or
on shelves in a bottle shop. And then
the third was their club. If they got the
right combination with those three
things, they had a pretty successful
brand going. "
After spending the past several
years building out the first two " silos, "
Roberts checked the third item off his
list this spring, when he debuted 300
inaugural membership boxes for The
Bohemian Chemist's cannabis club.
Building the Brand
Roberts, a microbusiness license
holder, learned about cannabis
cultivation from his mother, who

MJBizMag May-June 2023

Table of Contents for the Digital Edition of MJBizMag May-June 2023

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