MJBizMag May-June 2023 - 42

Reimagining Retail
Hippie Hill
Return to
By Omar Sacirbey
San Francisco retailer embraces opportunity to connect
with cannabis customers through special events
annabis and
outdoor concerts
have been part of
San Francisco's
identity since the Summer of Love in
1967 popularized artists such as the
Grateful Dead, Janis Joplin and more.
Martin Olive, owner-operator of the
Vapor Room retailer in San Francisco,
sees participating in events such as
the Treasure Island Music Festival and
summer street festivals as a way to get
the store's name in front of potential
customers.
" Just being part of the event culture
and promoting cannabis, it's been in
our repertoire for quite some time,
Olive said.
But when COVID-19 forced the
Vapor Room to sideline that part of its
business and marketing strategy, it
couldn't have come at a worse time.
The coronavirus pandemic hit not
long after the Vapor Room moved to
a corporate corridor surrounded by
tech companies including Twitter and
Zendesk.
While many cannabis retailers saw
business increase during COVID-19, the
Vapor Room " saw a really significant
In 2021, Grass Lands marked a return to public events for the Vapor Room, a cannabis retailer in San Francisco. Photo by Alive Coverage
40 May-June 2023 | MJBizMagazine

MJBizMag May-June 2023

Table of Contents for the Digital Edition of MJBizMag May-June 2023

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