MJBizMag November-December 2020 - 122

BestPracticesInExtraction | Bart Schaneman
Experts say discerning cannabis
consumers are looking for more than
just potency in their extracted products.
Courtesy Photo
Getting the Best Price
for Extracted Products
Educating budtenders, nailing retail prices and being selective
about store placement are components to netting the most value
O
nce extraction is complete and
finished products are made,
there's still one important step
for cannabis-extraction companies to
execute: Selling their manufactured
goods to consumers.
Marijuana firms looking to sell their
concentrates and infused products for
top dollar should consider:
* Getting samples into the hands of
the right budtenders and making
sure they understand what they're
selling.
* Pricing cannabis extracts and
infused products correctly.
* Placing products with the best
stores-not every store-and in
creative ways.
" The X-factor is getting creative, " said
Case Mandel, founder of Humboldt,
California-based
Cannadips, which
makes tobaccofree,
CBD-infused
pouches. " You
have to create
something
authentic, and you
have to be dynamic. "
Case Mandel
Budtender Strategies
The first point of contact between
product manufacturers and the
consumer is often the budtender.
Getting sales associates to
recommend one brand over another
requires a belief in the product-and
maybe some incentives.
" Getting to those people and
educating them is key, " Mandel said.
122 Marijuana Business Magazine | November-December 2020
Extraction equipment is expensive.
In order to recoup costs, companies
need to sell their products for the
best possible price. Businesses
looking to achieve that goal might
want to consider:
* Offering samples to budtenders and
considering sales rewards to those
who promote the brand.
* Understanding pricing trends in
the market and adjusting costs
accordingly.
* Finding the right stores to sell
products and offering decorations
or other materials to make the
displays attractive.

MJBizMag November-December 2020

Table of Contents for the Digital Edition of MJBizMag November-December 2020

MJBizMag November-December 2020 - 1
MJBizMag November-December 2020 - 2
MJBizMag November-December 2020 - 3
MJBizMag November-December 2020 - 4
MJBizMag November-December 2020 - 5
MJBizMag November-December 2020 - 6
MJBizMag November-December 2020 - 7
MJBizMag November-December 2020 - 8
MJBizMag November-December 2020 - 9
MJBizMag November-December 2020 - 10
MJBizMag November-December 2020 - 11
MJBizMag November-December 2020 - 12
MJBizMag November-December 2020 - 13
MJBizMag November-December 2020 - 14
MJBizMag November-December 2020 - 15
MJBizMag November-December 2020 - 16
MJBizMag November-December 2020 - 17
MJBizMag November-December 2020 - 18
MJBizMag November-December 2020 - 19
MJBizMag November-December 2020 - 20
MJBizMag November-December 2020 - 21
MJBizMag November-December 2020 - 22
MJBizMag November-December 2020 - 23
MJBizMag November-December 2020 - 24
MJBizMag November-December 2020 - 25
MJBizMag November-December 2020 - 26
MJBizMag November-December 2020 - 27
MJBizMag November-December 2020 - 28
MJBizMag November-December 2020 - 29
MJBizMag November-December 2020 - 30
MJBizMag November-December 2020 - 31
MJBizMag November-December 2020 - 32
MJBizMag November-December 2020 - 33
MJBizMag November-December 2020 - 34
MJBizMag November-December 2020 - 35
MJBizMag November-December 2020 - 36
MJBizMag November-December 2020 - 37
MJBizMag November-December 2020 - 38
MJBizMag November-December 2020 - 39
MJBizMag November-December 2020 - 40
MJBizMag November-December 2020 - 41
MJBizMag November-December 2020 - 42
MJBizMag November-December 2020 - 43
MJBizMag November-December 2020 - 44
MJBizMag November-December 2020 - 45
MJBizMag November-December 2020 - 46
MJBizMag November-December 2020 - 47
MJBizMag November-December 2020 - 48
MJBizMag November-December 2020 - 49
MJBizMag November-December 2020 - 50
MJBizMag November-December 2020 - 51
MJBizMag November-December 2020 - 52
MJBizMag November-December 2020 - 53
MJBizMag November-December 2020 - 54
MJBizMag November-December 2020 - 55
MJBizMag November-December 2020 - 56
MJBizMag November-December 2020 - 57
MJBizMag November-December 2020 - 58
MJBizMag November-December 2020 - 59
MJBizMag November-December 2020 - 60
MJBizMag November-December 2020 - 61
MJBizMag November-December 2020 - 62
MJBizMag November-December 2020 - 63
MJBizMag November-December 2020 - 64
MJBizMag November-December 2020 - 65
MJBizMag November-December 2020 - 66
MJBizMag November-December 2020 - 67
MJBizMag November-December 2020 - 68
MJBizMag November-December 2020 - 69
MJBizMag November-December 2020 - 70
MJBizMag November-December 2020 - 71
MJBizMag November-December 2020 - 72
MJBizMag November-December 2020 - 73
MJBizMag November-December 2020 - 74
MJBizMag November-December 2020 - 75
MJBizMag November-December 2020 - 76
MJBizMag November-December 2020 - 77
MJBizMag November-December 2020 - 78
MJBizMag November-December 2020 - 79
MJBizMag November-December 2020 - 80
MJBizMag November-December 2020 - 81
MJBizMag November-December 2020 - 82
MJBizMag November-December 2020 - 83
MJBizMag November-December 2020 - 84
MJBizMag November-December 2020 - 85
MJBizMag November-December 2020 - 86
MJBizMag November-December 2020 - 87
MJBizMag November-December 2020 - 88
MJBizMag November-December 2020 - 89
MJBizMag November-December 2020 - 90
MJBizMag November-December 2020 - 91
MJBizMag November-December 2020 - 92
MJBizMag November-December 2020 - 93
MJBizMag November-December 2020 - 94
MJBizMag November-December 2020 - 95
MJBizMag November-December 2020 - 96
MJBizMag November-December 2020 - 97
MJBizMag November-December 2020 - 98
MJBizMag November-December 2020 - 99
MJBizMag November-December 2020 - 100
MJBizMag November-December 2020 - 101
MJBizMag November-December 2020 - 102
MJBizMag November-December 2020 - 103
MJBizMag November-December 2020 - 104
MJBizMag November-December 2020 - 105
MJBizMag November-December 2020 - 106
MJBizMag November-December 2020 - 107
MJBizMag November-December 2020 - 108
MJBizMag November-December 2020 - 109
MJBizMag November-December 2020 - 110
MJBizMag November-December 2020 - 111
MJBizMag November-December 2020 - 112
MJBizMag November-December 2020 - 113
MJBizMag November-December 2020 - 114
MJBizMag November-December 2020 - 115
MJBizMag November-December 2020 - 116
MJBizMag November-December 2020 - 117
MJBizMag November-December 2020 - 118
MJBizMag November-December 2020 - 119
MJBizMag November-December 2020 - 120
MJBizMag November-December 2020 - 121
MJBizMag November-December 2020 - 122
MJBizMag November-December 2020 - 123
MJBizMag November-December 2020 - 124
MJBizMag November-December 2020 - 125
MJBizMag November-December 2020 - 126
MJBizMag November-December 2020 - 127
MJBizMag November-December 2020 - 128
MJBizMag November-December 2020 - 129
MJBizMag November-December 2020 - 130
MJBizMag November-December 2020 - 131
MJBizMag November-December 2020 - 132
MJBizMag November-December 2020 - 133
MJBizMag November-December 2020 - 134
MJBizMag November-December 2020 - 135
MJBizMag November-December 2020 - 136
MJBizMag November-December 2020 - 137
MJBizMag November-December 2020 - 138
MJBizMag November-December 2020 - 139
MJBizMag November-December 2020 - 140
https://www.nxtbook.com/emerald/MJBizMag/20241112
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-september-october-2024
https://www.nxtbook.com/emerald/MJBizMag/20240708
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-may-june-2024
https://www.nxtbook.com/emerald/MJBizMag/20240304
https://www.nxtbook.com/emerald/MJBizMag/20240102
https://www.nxtbook.com/emerald/MJBizMag/20231112
https://www.nxtbook.com/emerald/MJBizMag/202310
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-buyers-guide-cannabis-packaging-23
https://www.nxtbook.com/emerald/MJBizMag/202309
https://www.nxtbook.com/emerald/MJBizMag/202308
https://www.nxtbook.com/emerald/MJBizMag/202307
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-may-june-2023
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-april-2023
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-buyers-guide-retail-strategy-23
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-march-2023
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-february-2023
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-january-2023
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-buyers-guide-lighting-23
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-november-december-2022
https://www.nxtbook.com/emerald/MJBizMag/202210
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-buyers-guide-sustainability
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-march-2022
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-buyers-guide-cannabis-retail
https://www.nxtbook.com/emerald/MJBizMag/202204
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-february-2022
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-buyers-guide-cannabis-security
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag
https://www.nxtbook.com/emerald/MJBizMag/202208
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-july-2022
https://www.nxtbook.com/emerald/MJBizMag/2022-buyers-guide-indoor-grow
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-may-june-2022
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-packaging-automation-buyers-guide-january-2022
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-november-december-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-october-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmagazine-september-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmagazine-september-2021-lighting-buyers-guide
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-august-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-july-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-may-june-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-april-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-march-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-february-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-january-2022
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-january-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-november-december-2020
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-october-2020
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-september-2020
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-august-2020
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-july-2020
https://www.nxtbookmedia.com