MJBizMag November-December 2020 - 128
IndustryPlayers | New Hires & Promotions
Schmidt's resume includes the
positions of board member at
Campbell Soup Co., CEO of pet food
giant the Blue Buffalo Co., global
business head of Nestle Nutrition and
CEO of Gerber Products Co.
Shake-ups at
the Top at Aurora
Miguel Martin was
appointed CEO of
Edmonton-based
Aurora Cannabis.
Michael Singer,
who served as
interim chief executive since February
2020, stepped down from his temporary
role and will remain executive chair.
Martin joined Aurora from Reliva,
a CBD retail brand headquartered in
Natick, Massachusetts, where he was
CEO. Martin became chief commercial
officer of Aurora in July 2020.
Miguel Martin
Before Reliva, Martin was the
president of Logic Technology, one of
the largest manufacturers of electronic
cigarettes. He also held the position
of senior vice president and general
manager of Altria Sales & Distribution.
Separately, Aurora and billionaire
investor Nelson Peltz parted ways.
Peltz signed on as a strategic adviser
in March 2019 to help Aurora lock in
partnerships and expand internationally,
but the company lost more than
$2.6 billion (CA$3.5 billion) during the
time Peltz served as an adviser.
Peltz co-founded New York-based
multibillion-dollar asset management
firm Trian Fund Management. He is
also director of fast-food holding firm
Wendy's Co. and Procter & Gamble.
Another Zenabis CEO
Consumer packaged goods veteran
Shai Altman in September became
the fourth CEO in two years for
Zenabis, a marijuana producer and
retailer based in Vancouver, British
Columbia. Altman previously served
as president of McCain Foods, a
Canadian multinational frozen food
company. He replaced Kevin Coft,
who was interim CEO from December
2019 to August 2020.
New Leadership
for Ontario Cannabis Store
The Ontario Cannabis Store, the only
legal online marijuana retailer for
the Canadian province of Ontario,
appointed Thomas Haig as interim
chief executive officer
Haig is the OCS' second leader to
hold the role in one year, following the
sudden departure of CEO Cal Bricker
in late September.
Haig, who recently served as
president of Ottawa-based discount
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MJBizMag November-December 2020
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