A hemp entrepreneur jumped right into her feed and said, " Good for you. But why cotton and not hemp? " and then left his contact information to discuss how his company could help the clothing brand do even better. I love seeing ambitious hemp operators making sure this plant is front and center in conversations about climate change. Seat at the Table Hemp isn't just a tool to reduce carbon emissions and slow climate change-it's also a crop that's being threatened right now by climate change. This year's devastating wildfires in the West and powerful hurricanes in the Gulf Coast destroyed some hemp crops just as they were nearing harvest. And hemp farmers are struggling to find CBD-rich cultivars that thrive in warmer climates without exceeding legal THC limits. Industrial hemp grows at New West Genetics in Northern Colorado. Photo by Matt Staver So it's important that the hemp industry raise its voice in the conversation about climate change. The industry is both a victim of climate change and part of the solution. I can't wait to see how this young industry asserts itself and shows older companies how the hemp plant can help us survive this mess we've made of the planet. Kristen Nichols is editor of Hemp Industry Daily. She can be reached at kristen.nichols@ hempindustrydaily.com. November-December 2020 | mjbizdaily.com 23http://www.mjbizdaily.com