MJBizMag November-December 2020 - 66

THRIVE
SURVIVE
Product variety
helps Med Pharm
attract customers
but requires
sharp inventory
management.
Photo by Sean Capshaw
DOING MORE THAN OK
D
Well-placed billboards and advertising buys help Oklahoma dispensary
stand apart from the competition By Omar Sacirbey
COMPANY: Med Pharm | LOCATION: Broken Arrow, Oklahoma | SECTOR: Retail
enise Mink admits she and her
husband knew little about the
cannabis industry when they
opened Med Pharm dispensary in Broken
Arrow, Oklahoma, in December 2018.
" What we didn't know is shocking
actually, " Mink conceded. " We had to
learn the hard way. So we decided we're
just going to run this like a retail business
that we would want to shop in. "
In a market that boasts thousands
of licensed businesses, Med Pharm
found success by offering extensive
product variety, generous discounts and
customer service.
The couple also surrounded themselves
with employees who were familiar with
the marijuana industry and leveraged
what they knew to build one of the busiest
dispensaries in one of the country's most
competitive markets. Through early
October, Med Pharm had roughly 7,500
patients-and the numbers are growing
quickly.
Saturated Markets
Require Marketing to
Help Businesses Stand Out
People told Mink that her dispensary
would attract patients no matter what,
66 Marijuana Business Magazine | November-December 2020
so it would be " stupid " to waste money
on marketing.
But in such a saturated market with so
many competitors, Mink felt " there was
no choice. "
" To me, that's not good business, " she
said. " There are so many dispensaries, we
felt like we had to market. "
Mink already had three billboards to
promote her real estate business. Once
Med Pharm launched, she changed them
to advertise the dispensary, making
hers the first marijuana store in town
with such signage. She also rented a
double-sided electronic billboard located
AND

MJBizMag November-December 2020

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