MJBizMag November-December 2020 - 76

THRIVE
SURVIVE
COMPANY: Trulieve | LOCATION: Tallahassee, Florida | SECTOR: Vertically integrated MSO
Tallahassee, Florida-based Trulieve
is expanding to other states.
Courtesy Photo
APPLYING LOCAL
LESSONS NATIONALLY
Trulieve avoids reinventing the wheel by leaning on its past successes
in Florida's medical marijuana market By Omar Sacirbey
I
n the four years since Kim Rivers
founded Trulieve, the cannabis
company has gone from 10 employees
who filled vape cartridges to a
4,000-employee behemoth dominating
the Florida market and operating
in California, Connecticut and
Massachusetts.
Trulieve has hired roughly 1,000
employees since the pandemic started
this spring and opened its 60th store in
Florida on Oct. 9.
Rivers attributes Trulieve's success
to focusing on Florida, where the
company was able to hone strategies
and execution, while applying lessons
learned to new markets.
" Having the opportunities that we had
in Florida has really set the stage for who
we are as a company, " Rivers said.
76 Marijuana Business Magazine | November-December 2020
Focus on One State
and Apply the
Lessons Learned to New Markets
Trulieve considered expanding out of
Florida in 2019 but didn't find desirable
acquisition targets. Meanwhile, the
slowdown in capital funding that year
forced the company's competitors
in Florida to " pump the brakes " on
expanding in the state to conserve
AND

MJBizMag November-December 2020

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