MJBizMag November-December 2020 - 82

THRIVE
SURVIVE
CannaCraft partnered with
Lagunitas Brewing to create
California THC beverage sales
leader Hi-Fi Hops. Courtesy Photo
CRAFT STRATEGIES
D
espite leading California's
marijuana market in the vape and
beverage categories-and being
among the top 10 sellers of topicals,
according to Headset-CannaCraft is
reluctant to paint too rosy of a picture.
" It's certainly not been a hockey stick
or a huge increase in growth. We are
seeing good, steady growth as we go
forward, " CEO Jim Hourigan said of the
company, which was founded in 2014.
" We feel confident about our business,
but not over our skis. "
The caution isn't surprising, given that
CannaCraft laid off roughly 15% of its
workforce in late 2019 and more staff
in March. The company also has had to
compete with counterfeiters usurping its
name and stealing sales.
So how did CannaCraft bounce back
to become a market leader?
* Data-driven consumer and
market analyses.
* Bundling products to give greater
value to consumers while not overly
compromising on margins.
82 Marijuana Business Magazine | November-December 2020
Sales forecasting and offering items in bulk help cannabis manufacturer
stay on top of inventory By Omar Sacirbey
* A willingness to continue investing
in major initiatives.
Forecasting Can
Fine-Tune Your Sales
and Marketing Strategies
Sales forecasting represents a key strategy
for CannaCraft.
" Every month, we're re-forecasting
our business, trying to best understand
where the markets are going to be.
We can then plan our production and
distribution accordingly, " Hourigan said.
COMPANY: CannaCraft | LOCATION: Santa Rosa, California | SECTOR: Manufacturing and cultivation
AND

MJBizMag November-December 2020

Table of Contents for the Digital Edition of MJBizMag November-December 2020

MJBizMag November-December 2020 - 1
MJBizMag November-December 2020 - 2
MJBizMag November-December 2020 - 3
MJBizMag November-December 2020 - 4
MJBizMag November-December 2020 - 5
MJBizMag November-December 2020 - 6
MJBizMag November-December 2020 - 7
MJBizMag November-December 2020 - 8
MJBizMag November-December 2020 - 9
MJBizMag November-December 2020 - 10
MJBizMag November-December 2020 - 11
MJBizMag November-December 2020 - 12
MJBizMag November-December 2020 - 13
MJBizMag November-December 2020 - 14
MJBizMag November-December 2020 - 15
MJBizMag November-December 2020 - 16
MJBizMag November-December 2020 - 17
MJBizMag November-December 2020 - 18
MJBizMag November-December 2020 - 19
MJBizMag November-December 2020 - 20
MJBizMag November-December 2020 - 21
MJBizMag November-December 2020 - 22
MJBizMag November-December 2020 - 23
MJBizMag November-December 2020 - 24
MJBizMag November-December 2020 - 25
MJBizMag November-December 2020 - 26
MJBizMag November-December 2020 - 27
MJBizMag November-December 2020 - 28
MJBizMag November-December 2020 - 29
MJBizMag November-December 2020 - 30
MJBizMag November-December 2020 - 31
MJBizMag November-December 2020 - 32
MJBizMag November-December 2020 - 33
MJBizMag November-December 2020 - 34
MJBizMag November-December 2020 - 35
MJBizMag November-December 2020 - 36
MJBizMag November-December 2020 - 37
MJBizMag November-December 2020 - 38
MJBizMag November-December 2020 - 39
MJBizMag November-December 2020 - 40
MJBizMag November-December 2020 - 41
MJBizMag November-December 2020 - 42
MJBizMag November-December 2020 - 43
MJBizMag November-December 2020 - 44
MJBizMag November-December 2020 - 45
MJBizMag November-December 2020 - 46
MJBizMag November-December 2020 - 47
MJBizMag November-December 2020 - 48
MJBizMag November-December 2020 - 49
MJBizMag November-December 2020 - 50
MJBizMag November-December 2020 - 51
MJBizMag November-December 2020 - 52
MJBizMag November-December 2020 - 53
MJBizMag November-December 2020 - 54
MJBizMag November-December 2020 - 55
MJBizMag November-December 2020 - 56
MJBizMag November-December 2020 - 57
MJBizMag November-December 2020 - 58
MJBizMag November-December 2020 - 59
MJBizMag November-December 2020 - 60
MJBizMag November-December 2020 - 61
MJBizMag November-December 2020 - 62
MJBizMag November-December 2020 - 63
MJBizMag November-December 2020 - 64
MJBizMag November-December 2020 - 65
MJBizMag November-December 2020 - 66
MJBizMag November-December 2020 - 67
MJBizMag November-December 2020 - 68
MJBizMag November-December 2020 - 69
MJBizMag November-December 2020 - 70
MJBizMag November-December 2020 - 71
MJBizMag November-December 2020 - 72
MJBizMag November-December 2020 - 73
MJBizMag November-December 2020 - 74
MJBizMag November-December 2020 - 75
MJBizMag November-December 2020 - 76
MJBizMag November-December 2020 - 77
MJBizMag November-December 2020 - 78
MJBizMag November-December 2020 - 79
MJBizMag November-December 2020 - 80
MJBizMag November-December 2020 - 81
MJBizMag November-December 2020 - 82
MJBizMag November-December 2020 - 83
MJBizMag November-December 2020 - 84
MJBizMag November-December 2020 - 85
MJBizMag November-December 2020 - 86
MJBizMag November-December 2020 - 87
MJBizMag November-December 2020 - 88
MJBizMag November-December 2020 - 89
MJBizMag November-December 2020 - 90
MJBizMag November-December 2020 - 91
MJBizMag November-December 2020 - 92
MJBizMag November-December 2020 - 93
MJBizMag November-December 2020 - 94
MJBizMag November-December 2020 - 95
MJBizMag November-December 2020 - 96
MJBizMag November-December 2020 - 97
MJBizMag November-December 2020 - 98
MJBizMag November-December 2020 - 99
MJBizMag November-December 2020 - 100
MJBizMag November-December 2020 - 101
MJBizMag November-December 2020 - 102
MJBizMag November-December 2020 - 103
MJBizMag November-December 2020 - 104
MJBizMag November-December 2020 - 105
MJBizMag November-December 2020 - 106
MJBizMag November-December 2020 - 107
MJBizMag November-December 2020 - 108
MJBizMag November-December 2020 - 109
MJBizMag November-December 2020 - 110
MJBizMag November-December 2020 - 111
MJBizMag November-December 2020 - 112
MJBizMag November-December 2020 - 113
MJBizMag November-December 2020 - 114
MJBizMag November-December 2020 - 115
MJBizMag November-December 2020 - 116
MJBizMag November-December 2020 - 117
MJBizMag November-December 2020 - 118
MJBizMag November-December 2020 - 119
MJBizMag November-December 2020 - 120
MJBizMag November-December 2020 - 121
MJBizMag November-December 2020 - 122
MJBizMag November-December 2020 - 123
MJBizMag November-December 2020 - 124
MJBizMag November-December 2020 - 125
MJBizMag November-December 2020 - 126
MJBizMag November-December 2020 - 127
MJBizMag November-December 2020 - 128
MJBizMag November-December 2020 - 129
MJBizMag November-December 2020 - 130
MJBizMag November-December 2020 - 131
MJBizMag November-December 2020 - 132
MJBizMag November-December 2020 - 133
MJBizMag November-December 2020 - 134
MJBizMag November-December 2020 - 135
MJBizMag November-December 2020 - 136
MJBizMag November-December 2020 - 137
MJBizMag November-December 2020 - 138
MJBizMag November-December 2020 - 139
MJBizMag November-December 2020 - 140
https://www.nxtbook.com/emerald/MJBizMag/20241112
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-september-october-2024
https://www.nxtbook.com/emerald/MJBizMag/20240708
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-may-june-2024
https://www.nxtbook.com/emerald/MJBizMag/20240304
https://www.nxtbook.com/emerald/MJBizMag/20240102
https://www.nxtbook.com/emerald/MJBizMag/20231112
https://www.nxtbook.com/emerald/MJBizMag/202310
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-buyers-guide-cannabis-packaging-23
https://www.nxtbook.com/emerald/MJBizMag/202309
https://www.nxtbook.com/emerald/MJBizMag/202308
https://www.nxtbook.com/emerald/MJBizMag/202307
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-may-june-2023
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-april-2023
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-buyers-guide-retail-strategy-23
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-march-2023
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-february-2023
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-january-2023
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-buyers-guide-lighting-23
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-november-december-2022
https://www.nxtbook.com/emerald/MJBizMag/202210
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-buyers-guide-sustainability
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-march-2022
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-buyers-guide-cannabis-retail
https://www.nxtbook.com/emerald/MJBizMag/202204
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-february-2022
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-buyers-guide-cannabis-security
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag
https://www.nxtbook.com/emerald/MJBizMag/202208
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-july-2022
https://www.nxtbook.com/emerald/MJBizMag/2022-buyers-guide-indoor-grow
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-may-june-2022
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-packaging-automation-buyers-guide-january-2022
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-november-december-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-october-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmagazine-september-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmagazine-september-2021-lighting-buyers-guide
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-august-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-july-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-may-june-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-april-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-march-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-february-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-january-2022
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-january-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-november-december-2020
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-october-2020
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-september-2020
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-august-2020
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-july-2020
https://www.nxtbookmedia.com