Nov. 42 TABLEOFCONTENTS -Dec. COVER STORY WHAT CONSUMERS WANT Cannabis education, demographics and product familiarity all play a role in what wins over buyers. 68 CANNABIS LEADERS 2.0 A new generation of up-and-coming marijuana entrepreneurs is making its mark on the industry. 74 AVOIDING EVICTION Marijuana companies have same rights as other businesses in state-legal markets, but an ironclad lease is recommended. NOV.-DEC. 2021 MAGAZINE VOLUME 8 * ISSUE 10 * $12.95 What Consumers Want Cannabis education, demographics and product familiarity all play a role in what wins over buyers Prepare Your Retail Business for Acquisition Steps Marijuana Companies Can Take to Avoid Eviction Newest Cannabis Business Leaders Climbed Industry Ranks On Our Cover The retail sales trajectory of flower between January 2018 and September 2021 varies widely by market. Turn to page 42 for a detailed update on consumer trends in a variety of product categories. Art by Katie Ruland MJBizMagazine November-December 2021 Volume 8 * Issue10 10 From the Editor 12 Five Questions with Joe Bayern 14 Hemp Notebook 18 Company News 26 Industry Developments 82 Best Practices in Retail 90 Industry Players 97 Our Advertisers 98 Seed to CEO Podcast Correction An article on page 92 in the October issue of MJBizMagazine incorrectly stated that McGovern Capital has invested in more than 30 cannabis companies. McGovern Capital has more than 30 investments in consumer technologies, several of which are in cannabis. Infused gummies remain the most popular product in the edibles category. Read more about consumer trends starting on page 42. Courtesy Photo 4 MJBizMagazine | November-December 2021 DEPARTMENTS FEATURES