MJBizMag November-December 2021 - 43

Consumers have a variety of goals for their cannabis use. If executives can better
understand these objectives, their marijuana businesses are more likely to prosper. The
team at MJBizMagazine scoured mountains of data and interviewed dispensary executives
nationwide. Among the findings:
* Flower might slip slightly in market share, but it remains the undisputed king of cannabis
products-especially when pre-rolled joint sales are included.
* Following flower, vape cartridges are the next-most popular product. Vape sales have
largely recovered from the 2019 vaping health crisis. Concentrates also continue to gain in
popularity.
* Edibles tend to be the next-most popular category, followed by products such as topicals,
tinctures, patches, capsules and other formats.
* Men continue to be the largest purchasers of cannabis, especially in the concentrates
category. But purchases by women are on the rise.
* As markets mature and cannabis consumers become increasingly at ease with
consumption, they are more likely to try new product formats.
The trajectory of retail flower sales between January 2018 and September 2021 is shown
in adult-use marijuana markets tracked by Seattle-based analytics company Headset.
Adjusted to begin at the same point, the distinct growth patterns between states-California, orange;
Colorado, dark blue; Nevada, pink; Oregon, green; and Washington, light blue-can be attributed
to age of market, wholesale flower supply, retail density and other factors. Graphic by Katie Ruland
November-December 2021 | mjbizdaily.com 43

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MJBizMag November-December 2021

Table of Contents for the Digital Edition of MJBizMag November-December 2021

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